Zaid Hisham
Interaction and Visual designer- | -
Portfolio: behance.net/zaidhisham
UX Designer at CDK Global
November 2015 - March 2018
Led the re-design of 30-year-old legacy accounting software and envisioned unified
workflows for automotive service departments
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Designed proof-of-concept communications analytics and automotive service tools
Led discovery, scoping, research, and design for car dealership accounting
applications for purchase orders and invoices
Iterated design to accommodate changing business requirements and research
findings
Planned and conducted on-site observational research, user interviews and usability
testing, then analyzed and presented the results
Negotiated between UI Standards and product teams to arrive at components that
adhered to Material design as well as modern web design standards
Organized collaboration sessions to leverage UX team collective knowledge
Developed HTML/CSS prototypes for demos and usability testing
Transitioned from Adobe CS to a Sketch/Invision/Zeplin workflow
Wrote design documentation and user stories using Confluence and Jira
Interaction Designer at Microsoft
February 2015 - June 2015
Responsible for the re-design of stand-alone cloud security applications for integration into
the data visualization-based Azure UI system
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Matched list and tables of data sets with the appropriate Azure charts and graphs
Created prototypes for usability testing and documentation for developers
Designed new icons to complement user stories
Interaction Designer at Expedia, Inc.
August 2014 - February 2015
Improved the Hotels shopping experience and increased the conversion rate of the Hotel
Search Results and Hotel Details pages
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Collaborated with content strategists and visual designers to define A/B test variants
to test hypotheses about customer behavior
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Participated in sprint planning and, daily stand-ups, and retrospectives
Presented design to colleagues, development managers, product managers and
iterated based on feedback
Spot-checked colleagues’ design work for visual design and content consistency
Delivered mobile-up responsive deliverables to developers
Ensured that designs were on brand, responsive, accessible, and performant
Interaction Designer at Microsoft
April 2014 - June 2014
Responsible for interaction design of new and existing features for the Xbox One store
experience
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Created a way-finding treatment system for the Xbox One storefront
Consolidated storefront navigation into one consistent system across all store pages
Created new design patterns for product pages to help users get to content faster
Designed Recommendation patterns for various content types
Consulted with developers, content strategists, and product managers to gather
requirements and technical constraints
Visual Designer at Intel Corporation
June 2013 - January 2014
Responsible for UI styling, documentation, and prototypes for internal sales and marketing
tools
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Designed UI assets and style guides for developers
Worked with developers on implementation and QA
Created Axure click-through prototypes of mobile applications
Conducted user research (contextual inquiry) for mobile applications
Reviewed daily builds by offshore developers and provided feedback for
improvement
Interaction Designer at FocusVision
July 2012 - April 2013
Led the design of market research software for iOS/Android and the re-design of the web
application and ensuring feature parity between mobile and web.
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Consulted with product owner, developers, and customer service to collect user and
business requirements.
Provided developers with wireframes, userflows, and visual design specs
Conducted in-house user testing
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Reviewed daily builds with in-house and offshore developers for adherence to
redlines and style guide
Graphic Designer Islamic Relief USA
March 2004 - July 2011
Increased fundraising and direct mail revenue by establishing the company brand and
design systems and processes
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Redesigned the organization’s visual identity and brand
Spearheaded rebranding effort in partnership with an outside agency
Conducted competitive audit of aid agencies
Designed and managed print and web advertising campaigns
Designed print collateral and websites for marketing campaigns
Designed entire event and tradeshow booth installations
Education
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University of California, Riverside - BA Psychology
Attended design intensives at Pacific Northwest College of Art, Cooper, and Adaptive
Path - UX Intensive
Nielsen Norman Group - UX Certification
Tools & technologies
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Adobe CS (InDesign, Photoshop, Illustrator, Acrobat Pro, Premiere)
Sketch
Zeplin
Invision
HTML/CSS/JQuery
Bootstrap 3
Jira/Confluence
Omnigraffle
Material Design
Responsive design
Data visualization
