Winrich de la Cruz Beltran
157 R. Duterte St., Banawa, Labangon, Cebu City 6000
--An innovative and dynamic business leader and strategist with a particular strength in driving performance
and reducing inefficiencies. A self-motivated and focused leader who has more than 13 years of
experience working on various critical leadership roles. He has been commended throughout his career
for formulating effective development programs, improving performance, and achieving corporate goals
while minimizing costs and expenditures. He leads through facilitation and empowerment of others while
taking personal responsibility and self-governance.
SUMMARY OF EXPERTISE
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Operations Management
Strategic Management
Project Management
Performance Management
Employee and Staff Development
Philippine Labor Standards
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Quality Management
Talent Management
Sourcing Channel Management
Employee Engagement
Training and Development
Customer Service
EXECUTIVE PROFILE
CLIENT MANAGER
Open Look Business Solutions, Inc., Cebu City, Philippines, February 2017 – Present
Serves as the onsite representative of the client company (Phoneticall) to oversee and monitor the dayto-day operations of the vendor-partner (Open Look). Responsible for managing multiple concurrent
projects from pre-launch to wrap up phases.
❖ Work with vendor-partner in developing continuous improvement measures to increase salesper-hour and revenue-per-hour
❖ Perform regular risks and performance analyses on each project
❖ Recommend strategies for agent development
❖ Develop workforce and staffing plan based on project requirements
❖ Develop shrinkage contingency measures during off season of projects
❖ Create projections based on historical data of performance
❖ Primary point-of-contact for all issues concerning client-vendor relationship
DIRECTOR, CORPORATE DEVELOPMENT AND OPERATIONS
Rasolutions, Inc., Cebu City, Philippines, April 2014 to Present
Accountable for establishing strategic direction for the company, devising methods to improve business
processes and performance, and providing guidance to all units, including Human Resources, Recruitment,
Training, Operations, and Marketing and Sales. Hires, trains, and develops all manager-level personnel to
ensure high-levels of performance. Collaborates with other business units on cost-cutting and process
improvement initiatives.
❖ Direct key aspects of business operations (Human Resources, Recruitment, Training, Quality, and
Operations) with full oversight of all employees in all department
❖ Review company policies and procedures aimed to utilize resources, reduce expenses, and cut
down waste
❖ Manage client-related issues and develop quick resolution in time for production
❖ Review and redesigned performance-based incentive program to address changing needs and
demands of each client
❖ Participate in sales meetings with potential clients to conduct presentations about the company
and service offerings
❖ Helped transition business model from pure RPO to BPO by negotiating contracts with diverse
client profiles and non-recruiting clients
❖ Launched new LOBs – technical support, lead generation, web development – to the company’s
portfolio
❖ Drive a fast and streamlined sourcing and recruiting process from pre-screening to closing
❖ Plan the implementation and facilitation of activities and events, material production, as well as
budget spending and other resources to ensure training operations are managed within approved
budgets and timelines
❖ Conduct regular leadership training sessions among managers and team leaders
❖ Served as consultant to new clients regarding the formulation of account-specific procedures in
terms of candidate identification, onboarding processes, and performance management
MANAGER, SHARED SERVICES (CONTRACT)
411 Locals, Cebu City, Philippines, January 2014 to April 2014
Responsible for outlining and establishing the general foundations of the company’s first offshore location
in Cebu City.
❖ Designed the company’s organizational structure for its Philippine operations
❖ Designed the structure of Human Resources, Recruitment, Training, and Quality Departments
from ground up
❖ Outlined general policies and procedures for the company’s day-to-day operations
❖ Conducted the search and selection of the company’s first set of HR Manager and Team Leaders
❖ Participated in management meetings with the leadership group from the headquarters in Las
Vegas and Bulgaria
❖ Facilitated training of the first four batches of Team Leaders and Sales Executives
❖ Coordinated technical requirements and issues encountered during setup, implementation, and
post onboarding
❖ Prepared budget requirements for each department during the start-up phase
TEAM LEAD/LIFE COACH
Every Nation Leadership Institute, Taguig City, June 2010 to December 2013
Responsible for the implementation of a strategic structure for a church plant in a restricted Asian nation
that resulted to the birth of a new congregation with several small group meetings in different parts of
the city.
❖ Served as POC for Administration, Finance and Discipleship Ministry
❖ Monitored and drove outcomes in key result areas – growth, sustainability, member care, campus
ministry
❖ Implemented the Every Nation Leadership Institute (ENLI) Training Program – a foundation course
in basic ministry and leadership
❖ Conducted free English classes for locals
❖ Provided leadership to the team and pastoral care to members
❖ Prepared and delivered messages during worship gatherings and small group meetings
TRAINING MANAGER
Aegis PeopleSupport Inc., Cebu City, Philippines, August 2008 to June 2010
Provided strategic leadership and oversight to the Training Department, ensuring it functions according
to its purpose, delivers its commitments, and contributes in the achievement of the organization’s
mission, vision and goals.
❖ Represented the training team in critical meetings, business reviews and calibration sessions
(Client, Directors, Quality, HR)
❖ Monitored consistent delivery and standardization of all courses delivered by the training team
❖ Managed internal learning resource that ensured updates, enhancements were communicated in
a timely manner to all staff
❖ Facilitated periodic review and revision of the Client Specific Training curriculum for the Customer
Service and Retention Teams to emphasize focus on soft-skills, communication and sales skills
❖ Revised the “Save Our Saves” materials that helped improved conversion rates from 15% to 30%
❖ Monitored consistent implementation of post-training evaluation measures to identify
performance gaps used to create new materials that aimed to increase quality and revenue
❖ Implemented the Peer Training Program that opened opportunities for CSRs to be certified to
conduct actual courses for the account
LEAD, TRAINING
Aegis PeopleSupport Inc., Cebu City, Philippines, November 2006 to July 2008
Primarily responsible for the development, preparation, and facilitation of classroom training programs;
measured and evaluated the training sessions conducted; planned and implemented training
interventions to meet client requirements and targets
❖ Worked with Operations Management by assessing training needs, and conducting coaching and
feedback sessions with CSRs that led to greater adherence to processes and procedures
❖ Provided support to the Career Development Team in training newly-promoted supervisors in the
Initial Supervisor Training
❖ Conducted regular Instructor Observation sessions to evaluate associate trainers and coach them
in their classroom management and facilitation
❖ Served a partner of the Quality Team in developing the quality analysts’ coaching skills
❖ Coordinated the implementation of the Foundations Training for new hires which produced lower
soft-skills and communication-related customer complaints
OPERATIONS SUPERVISOR
PeopleSupport Philippines Inc., Cebu City, Philippines, July 2005 to October 2006
Responsible for providing performance coaching and mentoring for new and veteran agents; maintenance
of performance database for Operations; monitoring that day-to-day call volume trends; management of
escalated customer issues; management of real-time account- and program-specific issues.
❖ Developed and implemented a “Success Plan” for Customer Service and Retention CSRs that
provided them achievable progressive targets until they are fully able to hit client-mandated
metrics
❖ Served as Manager-OIC in absence of Operations Manager
❖ Mentored Assistant Team Leaders and newly promoted Operations Supervisors
❖ Served as resource speaker of the Career Development Team in the Initial Supervisor Training
❖ Recipient of several “Mighty Sup” Award for the consistent performance of the teams handled
CUSTOMER CARE REPRESENTATIVE (eRep)
PeopleSupport Philippines Inc., Makati City, Philippines, April 2004 to June 2005
Responsible for the timely resolution of customer issues related to general billing, technical, and
navigation issues. Resolved customer or product problems and inquiries by clarifying and identifying the
cause of the problem and apply best relevant solutions.
❖ Served as an Assistant Team Leader for the most part of career as CCR/CSR
❖ Answered escalated calls in lieu of the supervisors
❖ Recommended potential products and services improvement measures to team supervisors by
gathering information for customers and other CSRs
EDUCATIONAL BACKGROUND
Graduate Level:
Bachelor of Laws (LLB)
University of San Jose - Recoletos, Cebu City, Philippines, June 2016 - Present
Undergraduate Level: Bachelor of Science in Business Administration, major in Human Resources
Development Management (BSBA-HRDM)
University of San Jose - Recoletos, Cebu City, Philippines, 2015 - 2016
Outstanding Graduate Awardee
Bachelor of Arts in Sociology (Undergraduate)
University of the Philippines, Los Baños, Laguna, Philippines, 2000 - 2004
OTHER TRAININGS AND CERTIFICATIONS
Certificate in Chinese Language and Culture
Zhuhai College of Jilin University, Zhuhai, Guangdong, People’s Republic of China, 2011 - 2013
Certificate in Cross-Cultural Leadership
Every Nation Leadership Institute, Taguig City, Philippines, 2010
Six Sigma (Yellow Belt) Training
Aegis PeopleSupport Inc., 2009
Consultative Sales Training
Aegis PeopleSupport Inc., 2007
Trainer Certification Program (TCP Track A and Track B)
Aegis PeopleSupport Inc., 2006 – 2008
Customer Retention Training
PeopleSupport Philippines Inc., 2005