Walter Silveira
Product Marketing Director
Denver, CO--| LinkedIn
PROFESSIONAL SUMMARY
Results-driven Product Marketing Director with over 13 years
of experience, specialized in launching & scaling B2B SaaS
and Technology companies from their Go-To-Market / GTM
stage to their Series C and beyond. Certified expert in driving
cross-sell strategies, optimizing product adoption, and
maximizing market share, with a passion for building
purpose-driven data integration & analysis systems, which
elegantly and organically align our product features to
addressable market needs. Proven track record of
generating significant scale & ROI for investors in early-stage
companies.
CORE COMPETENCIES
● Go-to-Market Planning & Execution
● Cross-Selling & Product Adoption
● Digital Marketing Strategy & Direct Campaign
Management
● Product Marketing Strategy & Sales Enablement
● Channel Marketing, Partner Marketing & Account
Based Marketing
● Market Research, Customer Segmentation, &
Competitive Analysis
● Product Launch & Lifecycle Management
● Team Leadership & Cross-Functional Collaboration
● Conversion Tracking & Data Analytics
CERTIFICATIONS
● Hubspot &
Salesforce CRM
Certified.
● Google Ads, Tag
Manager, Google
Analytics Certified.
● SEMRush, Moz, and
Adobe Analytics
(Omniture) Certified.
● Hands-on
experience
managing P&L,
Marketing
Automation and
Enterprise-Level AI
& Machine Learning
Integration.
AWARDS AND
RECOGNITION
● Awarded multiple
board-level
performance
bonuses in
recognition for
excellence.
● Key contributor in
multiple successful
funding rounds,
exits, and
acquisitions.
Toolstack & Technical Skills:
➢ Tools: Marketo, HubSpot, Salesforce, Google Analytics, SEMRush,
Ahrefs, Moz, GainsightPX, Pendo, Jira, GitHub, Looker, Power BI,
Seismic, Mixpanel, Intercom, Asana, Highspot, Airtable, Tableau, Zapier.
➢ Channels: SEO, Google Ads, Outbound Email, Facebook Ads Manager,
LinkedIn Ads.
➢ Analytics & Reporting: Google Tag Manager, Google Analytics, Adobe
Analytics, SQL, Persona Research / Marketing Segmentation.
➢ AI & Marketing Automation: ChatGPT, ConstantContact, Klaviyo,
Pardot, Hootsuite.
PROFESSIONAL EXPERIENCE
Loomly | Los Angeles, California, US (Remote)
Director of Product Marketing & Paid Search
● As the Director of Product Marketing & Paid Search at Loomly, I directly
managed $5,000,000+ in spend, and increased company revenue
growth by +117%, as part of the leadup to our completed private equity
acquisition in February of 2025. I managed cross-functional teams
across both Marketing and Product, and lead full-funnel campaigns as
an individual contributor across Google Ads, Channel/Partner
marketing, LinkedIn, and G2 / Capterra to boost cross-sell attach rates
by 276%, new visitor acquisition by 187%, trial signups by 139%, and
conversion rates (variable %) across all 5 tiers of our SaaS subscription
models. I was integral to the process of improving product-market fit
and midfunnel KPIs - maximizing Revenue Per User at both the SMB
and Enterprise level. My primary 'Rocks' and KPIs were - Driving Overall
Company Revenue, Increasing Conversion Rates, Reducing Cost Per
Acquisition, and Enhancing Lifetime Value by increasing lead quality
and product feature fit.
Estes Media | New Jersey (Remote)
Growth Marketing Lead & Product Marketing Lead
Personal Letter of Recommendation From CEO Here
● Generated over $8 million in recurring revenue for clients through
multichannel campaigns, both new business and cross-sell.
● Developed and implemented data-driven marketing plans, increasing
ROI and ROAS by an average of 35%.
● Collaborated with client B2B SaaS sales teams to close $3,300,000+
in attributable revenue, improving midfunnel lead conversion by 20%.
● Identified key product-led growth opportunities using the Pareto
Principle and pivoted budgets/strategy, resulting in 127% revenue
growth on a key account.
Didit.com | New York (Remote)
Digital Marketing Director
Google / Alphabet | Mountain View, CA (Remote)
Artificial Intelligence - Sales and Marketing Applications
Rocket55 | Minneapolis(Hybrid)
Account Executive
JEMSU | Denver (Remote)
Search Engine Optimization Manager
Junto | Denver (Hybrid)
Search Engine Marketing Manager
Silvergreen Digital Marketing | Denver (Remote)
Director of Product Marketing
Gr0 | Los Angeles, CA (Remote)
Senior Account Manager
The CE Shop | Denver, CO
Director of SEO & Organic Search
Fully Expanded CV With References Found On LinkedIn
EDUCATION
University of Massachusetts, Amherst - Bachelor’s in Economics ECommerce & Business
