Walter Silveira

PROFESSIONAL SUMMARY

Results-driven Product Marketing Director with over 13 years of experience, specialized in launching & scaling B2B SaaS and Technology companies from their Go-To-Market / GTM stage to their Series C and beyond. Certified expert in driving cross-sell strategies, optimizing product adoption, and maximizing market share, with a passion for building purpose-driven data integration & analysis systems, which elegantly and organically align our product features to addressable market needs. Proven track record of generating significant scale & ROI for investors in early-stage companies.

• Go-to-Market Planning & Execution
• Cross-Selling & Product Adoption
• Digital Marketing Strategy & Direct Campaign Management
• Product Marketing Strategy & Sales Enablement
• Channel Marketing, Partner Marketing & Account Based Marketing
• Market Research, Customer Segmentation, & Competitive Analysis
• Product Launch & Lifecycle Management
• Team Leadership & Cross-Functional Collaboration
• Conversion Tracking & Data Analytics

Toolstack & Technical Skills:

• Tools: Marketo, HubSpot, Salesforce, Google Analytics, SEMRush, Ahrefs, Moz, GainsightPX, Pendo, Jira, GitHub, Looker, Power BI, Seismic, Mixpanel, Intercom, Asana, Highspot, Airtable, Tableau, Zapier, 6Sense.
• Channels: SEO, Google Ads, Outbound Email, Facebook Ads Manager, LinkedIn Ads.
• Analytics & Reporting: Google Tag Manager, Google Analytics, Adobe Analytics, SQL, Persona Research / Marketing Segmentation.
• AI & Marketing Automation: ChatGPT, ConstantContact, Klaviyo, Pardot, Hootsuite.