Vrinda Sinhal

VRINDA SINHAL BUSINESS DEVELOPMENT EXPERT CONTACT --www.linkedin.com/in/vrinda-sinhal04b8b147 Karen, Nairobi, Kenya SKILLS Sales and Business Development Marketing and Branding PROFILE I have over 12 years’ experience of sales and business development in direct, online and consumer goods industries. With strong communication and interpersonal skills, I can also interact with end-users and technical personnel. A self-motivated and quick learner adapting to new challenges and technologies. My focus is on building an amicable team that works towards a common objective. Continuous learning is the process of life,the pinnacle of the attitude and vision for the future. WORK EXPERIENCE Business Development Consultant Integra Medical Solutions, Nairobi (Kenya) Aug 2024 - Dec 2024 Sales Process Management Project Management Technical - CRM, HubSpot, Salesforce, Zoho Industry Agnostic Business Developer ACHIEVEMENTS Kestone Integrated Marketing Services Average Deal Size 10K-15K USD Portfolio Expansion - Diversification into new Industries Integra Medical Solutions Brand visibility increased 2x Sales Growth of upto 15% over 4 months Highorbit Carrer Pvt Ltd Sales team expansion by 3x in the first 6 months Sales growth by 2x in 8 months Driving Business Growth and Efficiency: Spearheading business development initiatives aimed at driving growth and improving operational efficiency for Vivace Clinic. New customer Acquisition increased by 15% over 4 months. CRM Implementation and Efficiency Improvement: Successfully led to the integration of a Customer Relationship Management (CRM) system, enhancing client management and workflow efficiency. Marketing Strategy: Developed and implemented a comprehensive marketing strategy, increasing brand visibility and patient acquisition through targeted campaigns and digital channels. Brand Guideline Development: Created a new brand guideline for the company, ensuring consistency across all marketing and communication materials. Website Design and Optimization: Designing a new website to enhance user experience, streamline patient inquiries, and promote clinic services. Performance Monitoring and Optimization: Monitoring key performance metrics to ensure the clinic's steady growth and operational success. Key Account Manager (Business Development) Kestone Integrated Marketing Services, Delhi (India) Sep 2022 – Oct 2023 Achieving Sales Targets and Profitability: Meeting the business and revenue goals(top line and profitability goals) for new and existing clients. Portfolio Expansion: 8-10 different industries added to the profile of the company from tech giants like to Logitech to SME Destiny Science. Client Relationships and Understanding: Understanding the key account including understanding their business, products and services, organization structure, and procurement and business processes well and building strong relationships with the clients. Prospecting: Researching and mapping prospective accounts in target markets. Pursuing leads and moving them through the sales cycle (lead to closure). Proposal and Sales Pitching: Developing quotes and proposals and pitching the same with an intent to win. The average deal size was 10k-15k USD per month. Project Management: Collaborate with internal teams to ensure that the client requirements are executed as per commitment, this includes creating and sharing briefs,reviewing deliverables, negotiating cost and timelines. Invoicing and Collections: Ensuring proper invoices and collection structure for smooth functioning. VRINDA SINHAL BUSINESS DEVELOPMENT EXPERT CONTACT WORK EXPERIENCE - Business Development (Sales & Marketing) - Sinhal Harren India Pvt. Ltd., Delhi (India) www.linkedin.com/in/vrinda-sinhal04b8b147 Karen, Nairobi, Kenya EDUCATION Masters of Business Administration NMIMS University, Mumbai Sep 2016 – Aug 2022 Sales Team Management: Managing the sales team of 15 ASM and RSM’s in the South & West region for multiple product lines such as Toothbrush, Socks, Hairbrush and Shaving Brush. Sales Process Improvement and Product Development: Designing and implementing processes to enhance sales productivity, through pipelines, daily reporting, target marketing and target education. Building a new range of socks for the upcoming season. Sales Process Streamlining and Market Expansion: Introducing various new reporting systems to streamline the sales process.Expanding and opening new markets for Toothbrushes, Hairbrush, Shaving Brush, Socks and Nail Clippers. Owner BakeAhead By Vrinda Sep 2018 – Apr 2023 2010 - 2012 MBA - Entrepreneurship & Family Business Bachelors of Arts (Programme) Indraprastha College,Delhi University 2007 - 2010 Bakery Cloud Kitchen Venture: Started my own bakery cloud kitchen. A venture on the mission to help replace un-fresh, packaged, processed breads to freshly baked breads and other baked goods delivered at the customer's door. Further ventured out into cakes and other sweet indulgence that have a guilt free delicious experience. Offline and online workshops for basic to advanced baking techniques and products to encourage baking fresh at home rather than buying packaged goods from the store. New Business Acquisitions (Google Marketing Solutions) Google India, Gurgaon, Haryana Major - Maths and Economics REFERENCE Mr. Ahmed Elsayed (Director) Integra Medical Solutions, Kenya - Mr. Jayendra Solanki (Director) Bestfast Cargo Kenya Ltd, Kenya - Feb 2016 – Sep 2016 Google Ad Platform Partnerships: Engaging premium partners with Google's online Search, Display,YouTube, and Mobile advertising products. Cross-Industry Partnerships and Marketing Solutions: Focus on establishing partnerships with cross-industry customers, offering a best-in-class portfolio of online media solutions to grow their business, and helping them achieve their marketing goals. Client Analysis and Marketing Strategy Development: In-depth analysis of the client through various marketing tools like SWOT, GSTAR, 4P’s. Versatility Across Industry Verticals: Working across all the verticals namely Auto, BIM, Classifieds & Local, CPG, Media and Entertainment, Finance, Education, Healthcare, Retail, Technology, Travel. Manager – Corporate Connect (Direct Sales) Highorbit Career Pvt Ltd, Delhi (India) Oct 2015 – Jan 2016 Promoted to Direct Sales from Inside Sales in 6 months of joining. B2B Sales Generation: Generating sales for the Tech startup into niche jobs from corporates and start-up for hiring and top institutes for recruitment. Cross Vertical Engagement: Interacting with influencers and decision makers such as CHRO’s, Deans, Chairpersons etc.. Product Presentations: Giving out presentations of the various plans and products available for both sides of the business. B2B Sales Strategies and Growth: Up-selling, cross-selling, renewals to the existing business. VRINDA SINHAL BUSINESS DEVELOPMENT EXPERT WORK EXPERIENCE - Manager – Corporate Connect (Head - Inside Sales) - Highorbit Career Pvt Ltd, Delhi (India) www.linkedin.com/in/vrinda-sinhal04b8b147 Karen, Nairobi, Kenya Jun 2015 - Oct 2015 Promoted as Team Lead after completing probation period of 3 months. Sales Team Management: Manage the inside-sales team of the company. Training and Development: Training new and existing members on a regular basis. Target Setting and Achievement: Setting monthly targets and working with the team to achieve them. Assistant Manager– Corporate Connect(Inside Sales) Highorbit Career Pvt Ltd, Delhi (India) Apr 2015 - Jun 2015 Client Acquisition and Partnerships: Identify and close new organizations and companies as clients and strategic partners. Customer Retention and Growth: Develop and grow repeat business from existing companies. Revenue and Monetization Management: Manage company relationships with quarterly revenue and monetization targets. Cross-Functional Collaboration: Work cross-functionally to articulate and develop new opportunities that meet client needs. Create revenue forecasts, in conjunction with the executive team. Sales Pipeline Management: Track and manage the company pipeline to exceed quarterly business goals. Marketing Support and Leadership: Supporting and leading various marketing activities from time to time. Assistant Manager (RetailSolutions) Channelplay Ltd., Gurgaon (Haryana) Oct 2012 - Oct 2014 Amazon Seller Audit: (Client: Amazon.in) To build the clients supplierdatabase and help enter the market at a large scale. 1. Customized audits of over 1200 online sellers per month. 2. End to end customer experience. 3. Managing deliveries in 3 cities across the country. 4.Performed various forms of auditing depending on the clients’ requirements such as Price audits, Category audits, Area audits, audits to find out contact details of the seller. Flipkart Competitive Benchmarking: (Client: Flipkart)To determine the position of the client in the market and for client insight. 1. Performed auditsin 15 cities across the country by 4-5 freelancers in each location. 2. Training individual freelancers and briefingabout the work to be performed. 3. Strategizing the project flow. 4. Daily reporting to the client. 5. Delivering 95% success rate to the client. Business Development: To the company to gain valuable clients by doing intensive research and development. Successfully got into Snapdeal.in as a client to the company. VRINDA SINHAL BUSINESS DEVELOPMENT EXPERT To whom it may concern, With over 12 years of progressive experience in business development, strategic planning, and relationship management, I am excited about the opportunity to bring my expertise to your esteemed organization. In my most recent role as a Business Development Consultant at Integra Meical Solutions (Kenya), I led business development initiatives that drove growth and improved efficiency. I implemented a CRM system to enhance client management and streamline workflows, developed a marketing strategy that boosted brand visibility and patient acquisition, and established new brand guidelines for consistency. I also designed a user-friendly website to promote services, and by tracking key performance metrics, contributed to the clinic's growth and success. With a proven track record of developing and implementing strategic initiatives to expand market presence and increase revenue, I am confident in my ability to contribute to the continued success of your organisation. Throughout my career, I have honed my skills in market analysis, contract negotiation, and partnership development, which I believe will be valuable in driving business growth and fostering key relationships at your organisation. I am eager to leverage my experience and expertise to drive strategic initiatives and deliver results that align with the company's objectives. I am excited about the opportunity to discuss how my background and skills align with the needs of Your organisation. I have attached my resume for your review and would welcome the chance to further discuss how I can contribute to your team. Please feel free to contact me at - or-to schedule a meeting at your convenience. Thank you for your time and consideration. Sincerely, Vrinda Sinhal