Vivian Yip

YIP VIVIAN-- Hong Kong OBJECTIVE ACTIV ITIES Proven Marketing, PR and Events Professional pursuing a career in Digital Marketing & Strategy Consulting. Able to problem-solve with focus on both traditional and innovative solutions, I am eager to contribute my strong entrepreneurial, analytical and negotiation capabilities in order to help the company grow. CONTENT CREATOR WORK EXPERIENCE WILYFOXX COLLECTIVE INC. (NEW YORK) Strategy Associate JUL 2019 – DEC 2019 • Spearheaded both traditional PR and social Led and implemented partners & donor outreach for Fashion Scholarship Fund, resulting in a total donation worth 300K USD and facilitated brand partnerships with Rent the Runway, Milk Makeup, PVH and more • Launched Lee Jeans’ 130th Anniversary social media campaign #LIVEboldLEE, including an activation with Marisa Tomei; ideated brand relationships and directed content, resulted in 20% growth in social media engagement in two months • Designed business roadmap, utilizing data analysis tools such as Cision, Influencer Intelligence and Google Analytics to discover and address weaknesses; and formulated solutions with attention to a client’s wishes, capabilities and limitations PRIME ASIA LTD. (HONG KONG) Account Manager AUG 2018 – JUL 2019 • Monitored 30% of entire clientele and exceeded clients’ KPI by +60% • Spearheaded both traditional PR and social media projects for Affordable Art Fair 2018 & 2019; was nominated as a frontrunner for 2018 Best PR Campaign - Lifestyle • Built client relationships and maintained a network of media contacts including journalists and industry spokespeople • Promoted to Manager within 1 year due to exceptional performance; typical track for new hires requires 3-6 years FEB 2017 – PRESENT https://youtube.com/vivavoce/ Fashion, Beauty & Lifestyle ~ 13.3K Subscribers • Total reach of 2.6M • Average view count of 5.5K per upload FOUNDER OCT 2018 – PRESENT https://www.buttonapparel.com/ • Achieved profitability within 7months of launch • 140% year-to-date sales growth as of 12/2019 FIRST AID CERTIFICATE MAY – JUN 2013 St. John First Aid SKILLS PERSONAL: LEADERSHIP Account Executive SEP 2017 – AUG 2018 • Crafted effective media pitches; landed profile interviews and generated media coverage on print, COMMUNICATION online and broadcast ORGANIZATION engagement and follower figures TEAM PLAYER • Delivered analytics weekly reports on media coverage, social media, reporting on traffic, CREATIVITY PROFESSIONAL CERTIFICATE DIPLOMA OF PR & EVENT MANAGEMENT Institute of Advanced Learning; Completed with Distinction JUN 2016 – JAN 2017 FLUENT IN ENGLISH & MANDARIN, NATIVE CANTONESE EDUCATION WORK: BACHELOR OF ASIAN & INTERNATIONAL STUDIES SEP 2015 – MAY 2017 City University of Hong Kong; Class Representative, Asian & International Studies • Graduate GPA: 3.3 / 4.0 (with Honours) • Graduate GPA: 3.86 / 4.0 (with Distinction) ASSOCIATE DEGREE OF SOCIAL SCIENCES SEP 2013 – MAY 2015 HKUSPACE Community College; President, Social Sciences Association DIPLOMA OF SECONDARY EDUCATION Good Hope School LANGUAGES: SEP 2007 – MAY 2013