Vivian Yip

Vivian Yip is a strategy associate of brand marketing, with experience managing global teams and carrying out public relations and social media campaigns. Her background in brand strategy, visual design, and account management inform her mindful but competitive approach. Vivian is fueled by her passion for understanding the nuances of brand building with the advent of various e-commerce platforms and online marketing tools. 

She considers herself a ‘forever student,’ eager to both build on her expertise in web development and stay in tune with the latest digital marketing strategies through continued coursework.

Her hunger for knowledge and determination to turn information into action has contributed to her most recent success at wilyfoXX, where she led multiple campaigns for heavy-hitting brands, such as Milk Makeup, PVH and Lee Jeans. Meanwhile, she vastly improved the productivity of her team by implementing strategic project management methods and ensuring a work-life balance for her department.

Vivian believes mindfulness in the workplace is key to success - a tenet she lives out through her interests in yoga, meditation, rock climbing, and painting.