Viv Gududu

Vivian Makungu Gududu-https://www.linkedin.com/in/gududu-vivyana-25250b22a/ - Summary Corporate Communication | Public Relations | Digital Marketing | Stakeholder Engagement | Event Planning and Management |Brand Strategy| Brand Alignment| Content Strategy | Social Media Management | Community Management | Influencer Management| Media Relations| Customer Relations| Market Research| Project Management | Account Management Career profile I am an innovative and passionate Communications and Marketing professional and a Master of Arts in Corporate Communications student. I am also a Public Relations Society of Kenya (PRSK) member. I have vast experience, knowledge, and skills from different spectrums of the marketing field, such as digital marketing, brand strategy, social media management, public relations, and corporate communication. I have expertise in marketing & creative tools such as Google Analytics, WebPushr, Meta Ads, Canva, Capcut & AI-driven tools such as Jasper AI. I am well known for good organizational skills, strong analytical skills, and being a team player. Career Experience CB Consulting Group, Marketing Consultant Jan 2025-ongoing Duties And Responsibilities • • • • • Project Management from planning & managing shoot days for clients, developing creative briefs & overseeing their completion and content distribution. Market Research (focus group planning & management), before the launch of the Inside & Out digital journal in Kenya, UAE, Albania, the UK, and the USA. Developing creative marketing and content strategies across digital platforms for brands such as Inside & Out & Ammo Dump KE and influencers, Creating a database of & maintaining relationships with the press in Kenya & UAE Overseeing and managing all spectrums of two E-Books, from the copy, landing page, design & creating awareness for the E-books in Kenya, India & UAE. Vivian Makungu Gududu- page 1 • • • Securing brand partnerships such as Zucchini, Divine Skincare & Cinnabar Green for influencers. Event Planning and Management such as the debut of the Inside & Out mini-journal in Kenya & a virtual sleep training workshop for an influencer. Public Relations Outreach for brands and influencers in Kenya & UAE. Adele Dejak, Public Relations & Marketing Associate Aug 2024-Jan 2025 Duties And Responsibilities • • • • • • • • Developing and executing digital and traditional marketing strategies that promote the brand’s products locally and internationally. Planning, overseeing, and executing external events and in-house events, all aimed at increasing sales and strengthening consumer relationships. Overseeing and managing communication and relationships with existing clientele, potential clients, and partners. Researching and initiating collaborations with potential partners such as Joka Jok, whose brand aligns with the brand’s essence of African Luxury. Overseeing the preparation and delivery of line sheets, quotations, and catalogs for international wholesale buyers and providing post-sales support. Identifying local and international fashion events such as Lagos Fashion Week and Bewaoo Paris, that properly position the brand’s presence internationally. Managing the brand’s social media channels such as Facebook, X, Whatsapp, Instagram, and TikTok. Conducting regular Meta Ads for the brand’s products and events Exotic Online Advertising, Digital Marketer, and Social Media Manager Jan 2024 - August 2024 Duties And Responsibilities Vivian Makungu Gududu- page 2 • • • • • • • • • • Developing and creating digital marketing campaigns on Facebook, X, TikTok, YouTube, Reddit, and WhatsApp Partnering with the SEO team to maximize the digital ranking and the presence of the brand across Africa Using Google Analytics to measure and evaluate the performance of campaigns undertaken across different social media platforms and push notifications Partnering and collaborating with brands and influencers across different African countries to enhance brand awareness Developing brand awareness strategies and presence in new locations across Africa such as Malawi, Namibia, Zimbabwe, South Sudan, and Angola Identifying and capitalizing on trending content and insights to maintain the brand’s relevance Curating captivating push notifications to be sent out to multiple users across Africa to engage users and increase conversion rates Engaging with the clientele and relaying their feedback to the necessary departments Overseeing the onboarding process of clients across Africa, acquired from social media platforms Working closely with the sales team to bring in sales across multiple countries Carex Kenya, Social Media Manager and Public Relations Assistant June 2023- Jan 2024 Duties And Responsibilities • • • • • • • Managing Carex Kenya’s social media accounts such as Twitter, TikTok, Instagram, and Twitter. Curating digital campaigns to create an online presence for Carex Kenya and analyzing campaign engagement data. Strategizing the brand’s online presence and physical presence with collaborations and partnerships Spearheading and directing brand photography creative concepts. Interacting with prospective stakeholders and customers on Carex Kenya's social media platforms. Monitoring the latest social media trends and implementing them in Carex Kenya’s social media content. Aligning the brand’s digital presence and stakeholders with the brand’s mission and vision Vivian Makungu Gududu- page 3 CaseLab Kenya, Client Relations & Social Media Manager June 2019- December 2020 Duties And Responsibilities • • • • • • • • Developing and overseeing captivating and entertaining content across all social media platforms Engaging with clients and followers across respective social media platforms Interacting with clients and ensuring that their needs are met in a timely and professional manner Targeting and overseeing influencer marketing campaigns Spearheading digital campaigns aimed at increasing the brand’s presence in the Kenyan market Measuring and analyzing the success of digital campaigns using social media insights Assessing and implementing client feedback and reviews to improve our products, services, and engagement. Conducting Market Research to identify new products to introduce to the Kenyan Market Kenya Medical and Training College (Nairobi), Corporate Communications Assistant May 2017- February 2018 Duties And Responsibilities • • • • • • • • • • • Social media management on Twitter and Facebook Script Writing using MS Word Preparing media reports for the Corporate Communications Manager Compiling and updating the media contact list Maintaining good relationships with the media and relevant stakeholders Assisting in scheduling and coordinating photo and video shoots Attending medical seminars and press conferences Writing daily reports to the Corporate Communications Manager Assisting in event planning and coordination such as graduation ceremonies General administrative and communications support as assigned Assisting in managing the college’s event calendars Vivian Makungu Gududu- page 4 Education DEGREE 2021 to ongoing: 2015 to 2020: Daystar University Qualification: Master of Arts in Corporate Communication Daystar University Qualification: Bachelor of Arts in Electronic Media Graduated: Second Class Upper Honors CERTIFICATES-: State House Girls High School. Kenya Certificate of Secondary Education (K.C.S.E) Grade: C+ (Plus) MEMBERSHIPS 2023-current: Public Relations Society of Kenya (PRSK) Student Member Vivian Makungu Gududu- page 5 REFEREES 1. Ms. Shanice Waithera Adele Dejak Tel no: - Email:-2. Mr. Joshua Omondi Exotic Online Advertising Tel no: - Email:-3. Miss Elvina Majiwa Carex Kenya Tel no: - Email:- Vivian Makungu Gududu- page 6