Viv Gududu

VIVIAN MAKUNGU GUDUDU​ Senior Public Relations, Marketing & Communications Professional PROFESSIONAL PROFILE Communications and marketing professional with over five years of experience supporting founders, brands, and leadership teams across Africa, the Middle East, and the United States. Experienced in public relations, strategic communications, digital marketing, social media management, and executive support. Known for strong writing and editing skills, organization, and the ability to turn ideas into clear, actionable outcomes in fast-paced, remote environments. CORE COMPETENCIES Public Relations Strategy | Media Relations| Strategic Communications| Content Development and Editing| Social Media Management| Digital Marketing| Executive Support| Campaign Management| Stakeholder Engagement| Research and Reporting| Cross-Functional Coordination PROFESSIONAL EXPERIENCE PR Lead and Strategic Partnerships (Kenya Launch)​ Ignite Funnels | WebsterBerry Marketing​ October 2025 – Present Leading end-to-end PR strategy for market entry, including earned media, founder positioning, partnerships, and content development. Supporting leadership through documentation, coordination, and structured execution of campaigns and initiatives. PR Associate​ WebsterBerry Marketing​ February 2025 – Present Conduct media research, develop content and thought leadership pieces, secure media placements, and support ongoing visibility strategies for founders and brands across multiple markets. Marketing Consultant​ CB Consulting Group​ January 2025 – June 2025 Led marketing execution, content strategy, influencer partnerships, and research activities across Kenya, the UAE, and the United States. PR and Marketing Associate​ Adele Dejak​ August 2024 – January 2025 Supported international brand campaigns, planned and executed events and activations, and managed communications with partners and collaborators. Digital Marketer and Social Media Manager​ Exotic Online Advertising​ January 2024 – August 2024 Managed digital marketing campaigns, social media strategy, and performance tracking across multiple African markets. Social Media Manager and PR Assistant​ Carex Kenya​ June 2023 – January 2024 Managed influencer campaigns, supported PR initiatives, and aligned digital messaging with brand objectives. Client Relations and Social Media Manager​ CaseLab Kenya​ June 2019 – December 2020 Designed influencer campaigns, conducted market research, monitored performance, and improved engagement and customer experience. EDUCATION Master of Arts in Corporate Communication (Ongoing)​ Daystar University Bachelor of Arts in Electronic Media (2020)​ Daystar University TOOLS AND PLATFORMS Google Analytics | Meta Ads |Canva | CapCut | Jasper AI |Press and media outreach platforms | CRM and collaboration tools REFEREES Available upon request