Viv Gududu

I am a dynamic marketing professional with extensive experience in corporate communications, digital marketing, and public relations. In my current role as a Public Relations and Marketing Associate at Adele Dejak, I craft and execute integrated marketing strategies that amplify our brand's presence both locally and internationally. I manage everything from organizing high-profile events to handling media relations and digital campaigns. My work involves close collaboration with stakeholders, ensuring that every initiative not only boosts sales but also builds long-lasting customer relationships.

Previously, I served as a Digital Marketer and Social Media Manager at Exotic Online Advertising, where I was responsible for creating and deploying digital campaigns across platforms such as Facebook, TikTok, YouTube, and more. I meticulously tracked campaign performance by leveraging tools like Google Analytics and Meta Ads and continuously refined our strategies for maximum impact. Collaborating with influencers and partnering with brands across Africa allowed me to broaden our market reach and enhance brand visibility, all while staying agile in the rapidly evolving digital landscape.

Earlier in my career, I further honed my skills in social media management and public relations at Carex Kenya and CaseLab Kenya. At Carex Kenya, I managed multiple social media platforms, curating engaging content and monitoring emerging trends to ensure our digital presence was both current and impactful. At CaseLab Kenya, I focused on client engagement and influencer marketing, designing initiatives that not only captured attention but also translated into tangible results. These experiences taught me the importance of listening to customer feedback and adapting strategies to meet evolving market demands.

My innovative spirit, strong organizational skills, and analytical mindset truly set me apart. I thrive on creative problem-solving and take pride in delivering high-quality, results-driven solutions. My approach is always proactive and collaborative, ensuring that every project I oversee aligns with the brand’s mission and exceeds expectations. I am passionate about building compelling brand narratives and fostering meaningful relationships with both internal and external stakeholders. My career is defined by a commitment to excellence, a relentless drive to innovate, and a deep understanding of the modern communications landscape, which empower me to create impactful and sustainable brand strategies.