Virginia Wangui Mwangi

Virginia Wangui Mwangi-| - Nairobi, Kenya Professional Summary Results-driven Marketing Assistant and Administrative Professional with over four years of experience in marketing coordination, content creation, customer engagement, and data analysis. Skilled in market research, CRM management, campaign organization, and social media strategy to enhance brand visibility and business growth. Proficient in Google Workspace, Microsoft Office, HubSpot CRM, and marketing analytics tools. A proactive problem-solver with strong communication and organizational skills, able to thrive in fastpaced environments while delivering impactful marketing initiatives. Key Skills • • • • • • • Marketing Coordination & Campaign Management – Assisting in event planning, campaign execution, and promotional activities Market Research & Data Analysis – Analysing consumer trends, competitor activities, and campaign performance Content Creation & Social Media Management – Creating engaging posts, emails, and website content CRM & Marketing Software – Proficient in HubSpot, Google Analytics, and other marketing tools Customer Engagement & Relationship Management – Handling client communications and building long-term relationships Project & Task Management – Organizing marketing initiatives, updating spreadsheets, and managing schedules Tools & Technologies – Google Workspace, Microsoft Office, Canva, HubSpot, Asana, Trello Professional Experience Social Media Manager Maboneng’ Restaurant | Jun 2024 – Present • Planning and executing marketing campaigns, tracking progress, and gathering analytics insights. • Conducting market research, analysing consumer trends and competitor strategies to improve marketing efforts. • Creating and scheduling content for social media channels, enhancing online engagement and increasing brand awareness • Managing CRM records and customer communications, ensuring smooth relationship management. • Using Google Analytics and social media metrics to assess campaign effectiveness and optimize strategies. • Creating visually appealing graphics using Canva and editing content using CapCut • Leveraging paid advertising to maximise reach and improve content strategy. Store Manager & Administrative Assistant Nikkon Lighting and Trading Company | Jan 2021 – Jan 15, 2025 • Managed marketing initiatives, product promotions, and customer engagement to boost sales. • Assisted in inventory tracking, vendor negotiations, and administrative coordination. • Conducted market research to assess product demand, pricing trends, and competitor activity. Education Diploma in Supply Chain Management Kenya Technical Trainers College | 2021 Diploma in Flight Operations and Dispatch Kenya Aeronautical College | 2023 Certifications • Digital Marketing • Social Media Management • Customer Relationship Management • Virtual Assistant Tools & Technologies • Marketing & CRM Tools: HubSpot, Google Analytics, Mailchimp, Hootsuite • Social Media & Content Creation: Canva, Buffer, Meta Business Suite, CapCut, ChatGPT • Data & Analytics: Google Sheets, Microsoft Excel, Facebook Insights • Project & Team Collaboration: Asana, Trello, Slack References Available upon request