Virginia Cabalhug

DIGITAL MARKETING SPECIALIST VIRGINIA CABALHUG - - With over 2 years of experience as a Digital Marketing VA and 30+ years in administrative support, I create and execute data-driven strategies that enhance online presence and deliver measurable results. I combine creativity, technical skills, and strong communication to support client success. PORT FOL IO: Virginia Cabalhug Portfolio C ORE SK IL L S: Adaptability Administrative Support Attention to Detail Effective Communication Customer Service Organizational Skills Quick Learner Tech Savvy T E C HN IC AL SK IL L S & T OOL S AI Tools: ChatGPT, Claude, Gemini, Google AI Studio, Leonardo AI, Microsoft Designer Social Media & Content Creation: Facebook, Instagram, LinkedIn, TikTok, Threads, X | Canva, CapCut, Metricool Marketing Automation & Funnels: ActiveCampaign, ClickFunnels, GoHighLevel (GHL), LeadPages, Systeme.io Website Builders (CMS): Weebly, Wix Graphic Design: Canva (design use), GIMP Project Management & Productivity: Airtable, Asana, Calendly, Loom, Notion, Slack, Trello Communication & Virtual Events: Discord, Viber, WhatsApp, Zoom WORK E XPE RIE N C E : DIGITAL MARKETING - VA OVA VIRTUAL January 2025 - Present CL IENT S / PR OJECT S SOCIAL MEDIA MANAGER & DIGITAL MARKETER JANUARY 2025 - PRESENT WINTER PARK, FLORIDA, U.S.A. Develop & Implement Strategies – Create and execute social media strategies to enhance brand awareness, drive traffic, and boost engagement across multiple platforms. Content Creation & Video Editing – Design eye-catching graphics, edit videos (including Instagram Reels), and develop creative content tailored to each platform. Content Scheduling – Plan, schedule, and publish posts to maintain consistent brand messaging and ensure timely campaign rollouts. Community Engagement – Foster relationships with the audience by responding to comments and messages, and interacting with user-generated content. Performance Tracking & Reporting – Monitor social media KPIs, analyze campaign performance, and generate reports to inform data-driven strategy adjustments. Product Pricelist Creation – Develop and maintain organized, up-to-date product pricelists for client use and marketing materials. Competitor Research & Analysis – Conduct market and competitor research to identify trends, benchmark strategies, and uncover opportunities for growth. Presentation Deck Design – Create compelling presentation decks for client pitches, internal strategy discussions, and campaign reports. Graphic Design – Design branded marketing assets including social media graphics, ad creatives, flyers, and promotional materials. WORK E XPE RIE N C E : DIGITAL MARKETING - VA OUTSOURCED DOERS April 2023 - January 2025 Social Media Management Marketing Design Facebook Group Management Video Editing Email Marketing Online Appointment Scheduling Inbox Management Marketing Funnel CL IENT S / PR OJECT S SOCIAL MEDIA MANAGER & DIGITAL MARKETER MOVIES OF DELRAY DELRAY BEACH, FLORIDA, U.S.A. Social Media Management – Managed Facebook, Instagram, and Threads, creating reels, stories, and posts to grow and engage audiences. Newsletter Creation – Crafted engaging newsletters to inform audiences about upcoming events, movie releases, and promotions. Graphic Design & Promotions – Designed promotional materials, including flyers, banners, and printed collateral for events and campaigns. Website & Event Management – Maintained and updated the theater’s website with showtimes, events, and promotions; managed Eventbrite listings to drive ticket sales. Google Business Optimization – Kept business listings updated, added photos, and managed reviews to improve online visibility. Paid Advertising – Developed and optimized Google Ads and Facebook Ads campaigns to drive ticket sales and event awareness. Performance Tracking – Monitored ad performance, analyzed metrics, and implemented optimizations to maximize ROI. Community Engagement – Fostered audience relationships by responding to comments and messages across social platforms. SOCIAL MEDIA MANAGER & DIGITAL MARKETER MOVIES OF LAKE WORTH LAKE WORTH BEACH, FLORIDA, U.S.A. Social Media Management – Managed Facebook, Instagram, and Threads, creating reels, stories, and posts to grow and engage audiences. Newsletter Creation – Crafted engaging newsletters to inform audiences about upcoming events, movie releases, and promotions. Graphic Design & Promotions – Designed promotional materials, including flyers, banners, and printed collateral for events and campaigns. Website & Event Management – Maintained and updated the theater’s website with showtimes, events, and promotions; managed Eventbrite listings to drive ticket sales. Google Business Optimization – Kept business listings updated, added photos, and managed reviews to improve online visibility. Paid Advertising – Developed and optimized Google Ads and Facebook Ads campaigns to drive ticket sales and event awareness. Performance Tracking – Monitored ad performance, analyzed metrics, and implemented optimizations to maximize ROI. Community Engagement – Fostered audience relationships by responding to comments and messages across social platforms. SOCIAL MEDIA MANAGER & DIGITAL MARKETER THE LOVE BURN VIRGINIA KEY, FLORIDA, U.S.A. Social Media Content & Scheduling – Created and scheduled event promotions, maintaining brand consistency. Graphic Design – Designed engaging visuals using Canva, including social media graphics, posters, banners, badges, and event materials. Video Editing – Produced high-quality promotional and engagement videos using CapCut for social media. Community Management – Managed a Facebook Group, fostering interaction and building an active online presence. Email Marketing – Drafted newsletters and email campaigns to keep participants informed and engaged. DESIGNER & DIGITAL MARKETER PROSPERITY MASTERMINDS AND FRIENDS FLORIDA, U.S.A. E-Book Design – Created visually appealing e-books to enhance user experience and brand presentation. Online Course Development – Designed and customized online courses using the Groovemember app. Research & Content Strategy – Conducted in-depth research to support content creation and business strategies. Landing Page & Funnel Design – Built high-converting landing pages and sales funnels to drive engagement and lead generation. Video Editing – Edited and optimized YouTube videos for engagement, structure, and SEO. PURCHASER (FACTORY 1 & 2) NUTS RV PHILIPPINES CORP. September 2022 - December 2022 Product Research Negotiation (price and delivery) Logistics P/R & P/O In-charge BRANCH ADMIN. - HEAD MACSOL POWER SYSTEM January 2022 - September 2022 Database Management Social Media Management A/P & A/R in-charge Logistics Project Scheduling Inventory Management Customer Service Operations Management Seminar Facilitator WORK E XPE RIE NC E : BRANCH SECRETARY HYSTER FORKLIFT PHILIPPINES, INC. May 1993 - December 2021 Database Management Website Management Social Media Management A/P & A/R in-charge Logistics Project Scheduling Inventory Management Customer Service Operations Management Seminar Facilitator E DU C AT ION: ASSOCIATE IN COMPUTER SCIENCE Asian College of Technology 1991 - 1993 BACHELOR OF SCIENCE IN COMPUTER SCIENCE Asian College of Technology 1996 - 1998 4th Year, 1st Semester (Undergrad)