Virginia Cabalhug

I’m a Digital Marketing Specialist and Social Media Manager who helps brands connect with their audiences through creative content and a consistent online presence. I focus on crafting posts, videos, and strategies that build engagement and strengthen brand identity.

Beyond content creation, I also manage social media schedules, write captions, and engage with online communities to keep brands active and authentic.

I’m always learning and improving my digital marketing skills to stay updated and bring fresh ideas to every project I handle.

My goal is to be a reliable partner for businesses, combining creativity, strategy, and organization to deliver meaningful results.

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Credentials and Skills Relevant to the Social Media Specialist Role

Social Media Management:

• Managed platforms such as Facebook, Instagram, LinkedIn, Pinterest, X and Threads for brands like The Love Burn and two movie theaters (Movies of Delray and Movies of Lake Worth).

• Developed content calendars and strategies to increase engagement and audience interaction.

Content Creation:

• Designed motion and still graphics using Canva for engaging and on-brand posts.

• Edited videos for short-form content such as reels and TikTok.

Community Engagement:

• Engaged with audiences through comments, direct messages, and social media collaborations.

• Managed a Facebook group community for The Love Burn, fostering interaction and keeping the audience engaged.

Marketing Campaigns:

• Drafted newsletters and campaigns for clients and participants.

• Collaborated with teams to refine marketing strategies and ensure timely deliverables.

Website Management:

• Updated and maintained websites to ensure consistency in branding and provide accurate information.

Analytics and Performance Tracking:

• Monitored social media performance metrics and adjusted strategies to improve engagement.

• Used insights to create data-driven content strategies.

Adaptability and Learning:

• Open to learning new tools and trends; currently upskilling in Google Ads to enhance expertise.

• Self-motivated, detail-oriented, and passionate about continuous improvement.