Varun Taneja

 Varun Taneja #205, Technology Apartments, IP Ext. Delhi-110092 Mobile : - E-mail :-Linkedin:www.linkedin.com/in/varuntaneja09 SUMMARY A social media & content strategist with a unique diversified background and 7 years of experience in content marketing, strategic planning and implementation, social media consulting and influencer marketing. A fervid Idea-tor, open to new challenges with a ‘can-do’ attitude, a team player and a start-up evangelist alongside an interactive advertising proficiency and experience leading media planning. Areas of professional expertise: • Social Media Strategy • Influencer Marketing • Lead Generation • Strategic Planning & Implementation • Content Strategy & Marketing        • Google Analytics & Social Media Tools • Viral Content Psychology • SEO/SEM & Digital Advertising WORK EXPERIENCE Guest Digital & Social Media Trainer Duration March 2017 to Present Role “I work on Data, Intuition & Psychology.” Training to social media & content marketing agencies: Best practices for innovative & effective implementation of social media & content marketing to generate Business ROI. Scope of work: (1). Social Media & Content Strategies to improve the engagement levels via creation of an influential social media community base (2). Drive lead generation and conversion via digital channels (3). Planning Web, SEO/SEM, email, social media and display advertising campaigns. (4). Building a base of organic & loyal fans who take digital properties viral (5). Substantial traffic to website via digital (6). Setting up a robust social media model, generating organic page views to the website (7). Works well when given a freehand in terms of operations while keeping business strategy as priority (8). Includes all digital media operations, monitoring daily activities and implementing changes which show immediate improvements in terms of social media reach and engagement levels, including expertise in running digital advertising campaigns at optimized costs (9). Creating content calendars & visual media properties around infographics & videos (10). An estimated 200% growth in social reach & engagement levels month on month Organization Times Internet Ltd Designation Social Media Manager Duration March 2014 to March 2017 Projects Times Of India, Goal, Huffington Post, Business Insider, Advertising Age, Techradar, Askmen, Gizmodo, Lifehacker, IGN, Pursuitist, PC Mag Role Managing and growing brands in terms of content engagement & organic traffic via social & editorial strategy. Visual content direction. Managing digital advertising campaigns & their analysis, Video Strategy, Affiliate Marketing, Digital Advertising Campaigns, Analytics Key Responsibilities (1). Tested the growth drivers in actual as a team led by me generated an average of 40-50 million users per month via social organically (2). All the websites at Times Internet had my editorial inputs, sales interactions, product & trends knowledge as well as complete digital marketing involvement (3). Comprehensive implementation of Visual infographics, videos, slideshows, trending content, forecasting trends etc (4). Pivotal role of a Social Media Strategist, Growth Hacker, Content producer, Influencer marketing specialist & analytics expert (5). Planning Web, SEO/SEM, email, social media and display advertising campaigns. (6). Measure & report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs) (7). Improve content engagement via measurement tools like Google Analytics, Similar Web, Buzzsumo, social media measurement tools and other online tools Influencer Marketing Duration January 2009 to Present Role (1). Co-founder to THTRI, a premium influencer marketing platform. (2). Working with brands to design influencer campaigns and leverage network of 1000 plus influencers across Facebook, Twitter & Instagram Organization Everymedia Technologies Pvt Ltd Designation Social Media Analyst Duration November 2012 to March 2014 Projects Hyundai India, Yash Raj Films, BoxofficeCapsule.com, Dharma Productions, Eros International, Pvr Pictures Role Day to day management and ideation across various social media platforms, Trending campaigns & virality, Online reputation management, Analytics & Social Media Measurement Key Responsibilities Hyundai India: Engagement ideas for social media platforms, Social Media Campaign Strategies for special events and new product launch Yash Raj Films:Content creation for latest YRF movies, Managing movie release campaigns on facebook and twitter, YRF merchandise promotion Dharma Productions: Content creation for latest ‘Dharma’ movies, Managing movie release campaigns on facebook and twitter Social Media Research: Carrying out social media research and analysis for various projects BoxofficeCapsule.com: Copywriting and website management, Managing social media channels and their analysis, Movie release campaigns, Website management Organization Compare Infobase Limited, Delhi Designation Social Media Executive Duration July 2011 to October 2012 Projects Mapsofworld.com, Mapsofindia.com, Indianholiday.com Role Creating campaign strategies and their implementation, Community management Key Responsibilities MapsofWorld.com : Interact with and report to senior level management. Work closely with Business Development Managers, Project Managers and CEO Community management on all social channels Creating Social Strategy and Plans for Mapsofworld.com and other project concepts of Mapsofworld.com Web content development: blog Coordinating www.Frydaypoll.com Weekly Campaign Keeping pace with emerging online trends and upcoming social platforms like Pinterest etc to increase effectiveness of Digital marketing Crafting Tweets for Campaigns Coordinating Ad Campaigns on Facebook Selling maps via digital campaign strategies Indianholiday.com : Conceptualized and implemented : Facebook campaigns generating package queries Optimizing virality on facebook through fresh visual concepts Series of campaigns on twitter for generating leads Building engagement on new social media platform: Pinterest Video creation using youtube video tools Daily blog update, Social bookmarking, Content development for travel sub-domain of Indianholiday.com, Creating presentations and reports for client ACADEMIC QUALIFICATION Year(s) Qualification – Degree / Diploma / Certificate College/ Institute/ University % / CGPA- MBA+PGPM– Marketing, International Business Amity University, Noida- BBA/GDIB JIMS, Delhi 75% 2005 All India Senior Secondary School Examination Bal Bhavan Public School, Delhi 77% AWARDS & ACHIEVEMENTS Played DDCA League cricket for 7 years Generated organic reach in excess of 50 million with a fan base of 3 lac fans