I'm a storyteller who brings brands to life through Social Media, creating custom solutions for clients keeping business strategy and ROI in focus. In my role with Times Internet, I was the chief architect in generating 50% of site traffic organically via Social(30-40 million PV'S per month) working as an Editor, Social Media Strategist, Growth Hacker, Influencer marketing specialist & Business strategist working along with product and sales teams.
I've strategized, executed and monitored digital campaigns for some of the biggest brands and companies in the world, including Times Internet, Flipkart, Hyundai, Star Sports and PepsiCo.
Wide exposure across various domains such as entertainment, health, travel & tourism, auto, e-commerce, sports, tech, lifestyle, business, advertising, luxury etc makes me a versatile ninja to predict industry specific trends.
My all-time favorite quote is from Dorothy Parker, who said: “Creativity is a wild mind and a disciplined eye.”
Areas of professional expertise:
• Digital Media Strategy • Social Media Marketing • Lead Generation • SEO/SEM, Affiliate Campaigns & Digital Advertising • Content Marketing • Product development • Viral Content Psychology • Google Analytics & Social Media Tools
Methodology: "Using insights gained through micro-content to build creative campaigns that drive actual business results."
"Passionate, Workaholic, Ambitious"
"Created over 100 Niche Communities"