Vanshi Mehta

VANSHI MEHTA- - https://www.linkedin.com/in/vanshi-mehta-/ ABOUT ME Adaptable and detail-oriented professional with a passion for marketing operations, data analysis, and process optimization. Known for collaborating cross-functionally to build scalable systems that improve efficiency, drive engagement, and support revenue growth. Strong interest in turning complex data into clear, actionable insights that guide decision-making and enhance performance. EXPERIENCE 07/2023- Present Turing Growth Marketing Analyst 07/2022-06/2023 Turing Senior Data Specialist 07/2021-06/2022 Turing Data Specialist 07/2020-02/2021 Extramarks Business Development Executive Served as a core member of the Marketing Operations team, reporting directly to the Director of Marketing Ops, collaborating closely with senior sales and marketing leadership to drive strategic alignment. Built and optimized 20+ HubSpot automation workflows and forms, supporting the Email team with campaign triggers, helping Field Marketing upload and nurture 10K+ event leads, and enabling HR Ops to automate internal emails—boosting team efficiency and cutting manual work by over 40%. Maintained Salesforce CRM with 98%+ data accuracy over one year, creating 10+ reports and dashboards to support sales analysis; helped SDRs segment and prioritize over 3,000 leads by moving qualified leads into active outreach and unqualified ones into separate cadences. Set up Salesforce Cadence workflows—newly introduced to the SDR team—to streamline their calling process and boost lead engagement efficiency by 35%. Hands-on experience with Clay for data enrichment and scraping, enabling ELT and crossfunctional stakeholders to uncover high-value account insights and fuel personalized marketing strategies across campaigns. Owned end-to-end B2B email marketing campaigns targeting FSS and enterprise segments, using self-built Turing tools and multi-channel outreach; executed lead sourcing, campaign design, and roadmap planning—driving a 2.5x increase in email volume and achieving 12–15% QoQ MQL growth. Leveraged A/B testing, segmentation, and performance tracking (OR ↑18%, CR ↑9%, BR ↓15%, ER ↓12%) to consistently optimize targeting and improve SQL conversions. Led revenue-focused lead generation for high-impact events like LLM showcases and executive happy hours, sourcing 1,500+ leads via LinkedIn and enrichment tools; contributed to a 20% increase in qualified conversions and generated high-intent pipeline for strategic follow-ups. Managed a team of 10 data specialists, overseeing daily performance and ensuring on-time project delivery across functions. Provided hands-on guidance in lead sourcing using ZoomInfo, Kendo, and internal tools, while developing SOPs to standardize processes, boost data accuracy, and enhance cross-functional efficiency. Sourced and qualified high-potential leads from LinkedIn, Crunchbase, ZoomInfo, and SEC filings; supported outbound campaigns using Interseller and internal tools to drive early pipeline growth. Collaborated with the commercial team to hand off qualified leads and support sales conversions—contributing at the very early stage of the company’s growth journey. Maintained data hygiene across platforms while analyzing patterns and insights to enhance targeting strategies and improve outreach effectiveness. Engaged with B2C prospects to explain the company’s business model and value proposition, driving customer interest and conversions. Played a key role in revenue generation by qualifying leads, addressing objections, and clearly communicating how the product solves relevant customer pain points—contributing to consistent monthly sales targets. EDUCATION- Delhi University Bachelor of Commerce CGPA - 8 - Ryan International Std 12th School Academic Topper in Economics & Accountancy Percentage - 92% SKILLS Hubspot Salesforce (CRM) Microsoft Office Tools Email Marketing Market Research & Analysis Team Leadership Communication Analytical Thinking Adaptability Cross Team Collaboration CERTIFICATIONS HubSpot Inbound Marketing Certification in October 2024 Fundamentals of Digital Marketing by Google in March 2021 Media Marketing Course by Upgrad in June 2021