Vanshi Mehta

Growth-driven Marketing Operations Specialist with 4.5 years of experience across B2B demand generation, CRM management, and marketing automation.

Proven expertise in HubSpot CRM—built and optimized 20+ automation workflows and forms supporting multi-departmental campaigns, improving efficiency by 40%.

Maintained Salesforce CRM with over 98% data accuracy; created 10+ sales dashboards and reports to enable SDR prioritization and performance tracking.

Executed and optimized email marketing campaigns targeting enterprise segments—using A/B testing, segmentation, and tracking to increase open rates by 18% and reduce bounce rate by 15%.

Hands-on experience with Clay, ZoomInfo, Kendo, and internal scraping tools for lead sourcing, enrichment, and strategic targeting across high-intent accounts.

Led lead generation initiatives for C-level events and webinars, sourcing over 1,500 leads, contributing to a 20% rise in conversion-ready pipeline.

Managed and trained a 10-member data specialist team; developed SOPs for lead qualification and improved cross-functional delivery.

Strong background in analyzing campaign data to improve MQL to SQL conversions and inform marketing roadmap decisions.

Comfortable working in fast-paced environments with cross-functional collaboration across Field Marketing, Sales Ops, and HR Ops.

Certified in HubSpot Inbound Marketing, Google Digital Marketing, and Social Media Marketing via Upgrad.

Tools & Skills: HubSpot, Salesforce, Email Marketing, Market Research, Microsoft Excel, Campaign Analytics, Team Leadership, Communication, Adaptability.