VANI MALIK
Colchester, UK | - |-|
https://www.linkedin.com/in/vanimalik/
PROFILE SUMMARY
Strategic Client Success & Transformation Leader with 20+ years of experience driving enterprise account
growth, CX optimisation, and digital transformation across SaaS, background screening, and HR services.
Proven ability to influence C-level stakeholders, scale service delivery, and lead multi-region programs
across EMEA, APAC, and North America. Known for building outcome-driven frameworks that boost
retention, expand revenue, and operationalise customer success as a growth engine.
πΌ PROFESSIONAL EXPERIENCE
Research Officer (CRM & Fundraising Strategy)
Essex Business School, University of Essex | Mar 2025 β May 2025 | Part-Time
β’
β’
Conducted CRM system audit across six departments at Suffolk Wildlife Trust, uncovering
adoption gaps, data silos, and workflow inefficiencies.
Delivered a 12-month digital transformation roadmap covering integration, automation, training,
and governance.
Strategic Impact: Recommendations adopted by leadership; roadmap positioned CRM as a strategic
engagement platform.
Client Success Consultant
Guiding Star Consulting Ltd | Aug 2024 β Present | Part-Time
β’
Supported SuccessFactors Architect on SAP HR tech deployments across Europe, focusing on
documentation, stakeholder prep, and system mapping.
Independent Consultant (Customer Success & Transformation)
Remote | Jul 2019 β Dec 2023
β’
β’
Advised global clients on post-sale transformation strategy, CRM optimisation, and retention
frameworks.
Built customer journey models, lifecycle engagement plans, and success metrics for B2B
portfolios.
International Business Head
FBIV Infocomm | Feb 2021 β Jun 2021
β’
β’
Led CX transformation and operational scale-up for international markets.
Designed cross-region delivery models and scalable client support infrastructure.
AVP β Customer Success & Operations
AuthBridge Research Services | Jun 2017 β Jul 2019
β’
β’
Spearheaded the launch and scale-up of WorkAttest, Indiaβs first centralised B2B employment
verification platform.
Developed enterprise CX playbooks and led CRM-led client onboarding across BFSI and Fortune
500 accounts.
Strategic Impact: Achieved 30% YoY account growth and reduced TAT. Platform became a
scalable model for CX delivery.
Account Director β APAC (Customer Support & Ops)
HireRight | Jul 2015 β May 2017
β’
β’
Managed high-value enterprise accounts across APAC; led onboarding, contract negotiation, and
renewal cycles.
Achieved 137% increase in account value through strategic upselling and consultative
engagement.
Client Relationship Manager
Kroll Associates India | Jul 2007 β Jan 2012
β’
β’
Grew client portfolios by 500% through structured account development and stakeholder
alignment.
Streamlined service operations, reducing turnaround time by 25% and enhancing client
satisfaction.
π EDUCATION
MBA β Essex Business School, University of Essex (2025) Deanβs Excellence Award (70% tuition
scholarship)
PGDBA (HR) β Symbiosis Centre for Distance Learning, India
BA (French & Philosophy) β Jesus & Mary College, University of Delhi
π
CORE COMPETENCIES
Customer Success Strategy| CX Transformation| SaaS Enablement| Strategic Client Retention| CRM
Optimisation| Global Delivery| Enterprise Account Management| Onboarding Design| Process
Automation| Cross-Functional Leadership| Growth Playbooks
SELECTED STRATEGIC PROJECTS
CRM Digital Maturity Blueprint β Suffolk Wildlife Trust (2025) : Led CRM transformation
advisory for a leading UK nonprofit. Conducted organisation-wide audit and delivered a 12-month
implementation roadmap covering data governance, automation, integration, and reporting.
Platform Launch & Growth β AuthBridge -) : Directed the market launch of
WorkAttest, a first-of-its-kind B2B verification platform. Enabled 30% YoY revenue growth through strategic
client onboarding and enterprise CX realignment.