VANESSA
BUENDIA
SENIOR MARKETING LEADER | DIGITAL &
GROWTH EXPERT
I thrive in transforming chaos into measurable growth. With 15+ years of
experience in SaaS, fintech, and diverse industries, I drive product-led
growth (PLG) and demand generation strategies that scale revenue and
reduce churn. Proven track record in leading global marketing teams,
optimizing customer journeys, and executing high-impact campaigns.
Recognized with multiple awards, including HubSpot’s Inbound Campaign
--Málaga, Málaga
Remote - Ready
Spanish National
https://www.linkedin.com/in/vanessabuendia/
of the Year. Adept at managing cross-functional teams, investor relations,
and scaling growth in remote-first environments.
EXPERIENCE
FOUNDER & CHIEF MARKETING OFFICER
All Access Pass - Málaga/London REMOTE (MUSICTECH)
July 2023 - Present
SKILLS
Product-Led Growth (PLG) &
Demand Generation
Brand Strategy & Storytelling
SEO & Inbound Marketing
Revenue Growth & Customer
Built brand identity, storytelling, and MVP for a bespoke app
helping artists and record labels strategize content campaigns.
Designed investor materials and GTM strategies, securing six
clients.
Led comprehensive marketing strategies, focusing on PLG and
community growth.
Acquisition
Customer Journey Optimization
Team Leadership & Remote Team
Management
Marketing Technology Integration
(HubSpot, Salesforce, Google
Analytics)
Investor Relations & Fundraising
FRACTIONAL CMO
OTTRed - London/UAE/KSA REMOTE (OTT)
January 2024 - August 2024
Developed regional marketing strategies for client attraction in
the UAE and KSA.
Grew the specialized community to 1,500+ members.
EDUCATION
VP OF MARKETING & INTERIM CMO
DIGITAL MARKETING
Utopia Music - Stockholm/London REMOTE (MUSICTECH)
Emeritus. Columbia Business School.
October 2021 - July 2023
NYC - 2020
Scaled marketing team from 2 to 40 and led key branding
DIGITAL PUBLIC RELATIONS
strategies.
PR NEWS - 2015
Drove PLG campaigns, increasing customer acquisition and
M.A. NEWSPAPER JOURNALISM
achieving €110M YoY revenue growth.
Nottingham Trent University, UK. 2009
Boosted social media engagement by 8,600% and web traffic
B.A. MASS MEDIA
COMMUNICATIONS
by 862% through SEO and inbound marketing.
Technological Institute of Monterrey.
Mexico City. 2007
Managed 5+ agencies and $1M+ projects across content
production, events, and crisis communications.
TECHNICAL SKILLS
GLOBAL MARKETING DIRECTOR
Marketing Platforms: HubSpot,
MAJORITY - Stockholm (Fintech)
Salesforce, Google Analytics,
October 2019 - September 2021
Semrush, Ahrefs
Led global demand generation and GTM strategy, managing a
Advertising: Google Ads, Meta,
team of 8 and 5+ consultants.
TikTok for Business, LinkedIN
Reduced customer acquisition costs from $60 to under $1 on
Design & Content Tools: Adobe
digital platforms.
Suite (InDesign, Photoshop),
Attracted 25,000+ KYC-compliant customers and reduced
Canva, FinalCut, River.fm, ProTools
churn by 20%.
Social Media & CMS: Hootsuite,
Developed localized content in 14 languages, increasing
Sprout, Hubspot, Wordpress
customer retention from 6 to 18 months.
Project Management &
Collaboration: Trello, Asana,
VICE PRESIDENT OF MARKETING AND IR
Monday.com, Miro
Discovery Americas - Mexico City. (Private Equity)
AI & Automation: ChatGPT,
MidJourney, Suno
LANGUAGES
English & Spanish
April 2018 - August 2019
Developed investor communications and pitch decks for a $7M
fundraising campaign.
Managed content for investor relations and ABM strategies with
11 institutional investors.
ADDITIONAL EXPERIENCE
Blisser | Stockholm (EntertainmentTech) – Marketing Consultant and
Advisor, 2021
Fattum | Mexico City (Marketing Agency) – Digital Marketing & PR
Director,-
GBM | Mexico City (Fintech) – Digital Marketing & PR Manager,-
REMOTE WORK SKILLS
Proven ability to lead distributed teams across Europe, the U.S., and
MENA regions.
Extensive experience in remote-first environments, managing crossfunctional collaboration, and asynchronous communication.
