Vanessa Buendia

I create order out of chaos. When I come into a company, I find out what they need and want to achieve and according to the resources available I create impactful and measurable growth.

I am a seasoned multi-disciplinary digital marketing leader with more than 15 years’ worth of international experience working with Saas and fintech companies focused on product-led growth and demand generation. My career spans various industries including media, financial services, entertainment and music with a particular emphasis on B2B solutions.

My experience includes:

• Successfully developing and executing GTM strategies leading to €110m YoY revenue increase.

• Launching a fintech in the USA attracting 25,000 new customers that met KYC requirements within the first month and reducing churn by 20% in the first quarter.

• At the same time reduced customer acquisition costs from $60 to less than $1 with an increased conversion rate increase of 3.6% and a longer customer retention.

• I have familiarity using freemium marketing strategies to attract new users, performance marketing strategies for digital campaigns, increasing demand generation by optimising customer journey funnels, delivering successful ABM campaigns for B2B products, creating, and managing global B2C campaigns, supporting sales and product marketing teams, as well as working closely with product and design teams.

-I was also awarded the International Inbound Campaign of the Year 2015 by Hubspot for piggo - a GBM company and led MAJORITY to be named a Challenger Brand to Watch in 2020 by The Challenger Project, among other accolades.