Unwana Paul

Operations Transformation Case Study Scaled Monthly Revenue from $10K to $69K Through Workflow & KPI Redesign FOUNDER-LED LOGISTICS BUSINES  Executive Overview A founder-led logistics company was stuck at $10,000 per month. Rider unreliability. Manual dispatch. Revenue leakage. No performance visibility. Growth existed but structure didn’t .  Core Issues The Core Issues; → Founder manually coordinating daily dispatch → Random rider assignment with no zoning → No structured KPI tracking → Informal compensation creating leakage → No operational visibility across routes Revenue was capped by execution chaos. My Structural Intervention Workflow Centralization Mapped the full delivery lifecycle. Documented daily entries. Standardized pricing by geographic zone. OPERATIONAL ZONING Assigned riders to defined geographic routes • Eliminated random dispatching • Reduced allocation inefficency.  Structural intervention KPI ACCOUNTABILITY Introduced measurable performance tracking Response time • • Delivery completion time Rider reliability scoring • • Customer loops REVENUE MODEL REDESIGN • Shifted from informal profitsharing to structured compensation splits • .Defined clear performancebased incentives.  Structural Intervention Technology Enablement Partnered with IT to launch a delivery app → → → → → Digital order placement Rider confirmation Payment verification Real-time tracking Review capture Technology supported the structure. Structure drove the growth. Results → Revenue scaled from $10K to $69K per month within 12 months → Further scaled to $93K per month after full stabilization → Founder exited daily dispatch management → Eliminated revenue leakage → Improved rider reliability and on-time performance → Restored customer trust through review tracking  Strategic outcome The company transitioned from founderdependent coordination to structured operational governance. Growth became sustainable because execution became measurable.