Unenakam Ebiefung
Stockbridge, Georgia |-|-
EDUCATION
Tennessee Technological University
Bachelor of Science; Major: Marketing
Cookeville, Tennessee
December, 2023
WORK EXPERIENCE
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Dow Chemical, Digital Marketing Intern | May 2023- August 2023
● Performed keyword research and analysis using Bridge Edge and Google Search Console to optimize Dow’s website
content and performances
● Simultaneously increased the number of impressions & engagements. Decreased input delay using the Dynatrace tool.
Implemented content changes that improved the visibility of the website. Increased organic traffic by 15% following the
execution of enhanced optimization opportunities derived from recent research findings.
● Regularly monitor website performance using Adobe Analytics to further understand how to continuously enhance online
experience for visitors.
PWC, Consulting Intern | August 2022 – November 2022
● Conducted comprehensive market analysis to identify trends and preferences for Gen-Z engagement, providing valuable
insights for CHAT's outreach strategies.
● Utilized Miro tool to visually map out generational characteristics and preferences, aiding in the development of targeted
approaches to attract Gen-Z to CHAT's programs and initiatives.
● Collaborated with PwC and CHAT to create innovative strategies tailored to resonate with Gen-Z, contributing to a more
effective and engaging approach to attract younger members to the organization.
● Leveraged strong analytical skills to identify key generational patterns, thereby informing CHAT's initiatives and
outreach efforts to successfully attract and engage Gen-Z participants
Eco Children - South Africa, Marketing Intern | May 2021 to July 2021
● Developed targeted marketing strategies to engage college and high school students in exchange programs, promoting
inclusive intercultural education and environmental sustainability in partnership
● Conducted market research and compiled information on market trends and competitors to assist senior marketing
professionals. Collaborated with Global Learning Collective to create compelling content, highlighting the intersection of
inclusive education and environmental sustainability, effectively reaching and engaging a global audience
● Contributed to the expansion of Eco Children South Africa's online presence, amplifying the organization's message of
inclusive education and environmental sustainability through strategic digital marketing efforts
Sales Associate, United Grocery Outlet | August 2020 to May 2021
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Maintained an average of 100 transactions per day with 99.5% accuracy, ensuring efficient and reliable cashier service
Cultivated and maintained relationships with 150+ customers, resulting in a 25% boost in repeat business and customer
satisfaction. Oversaw the implementation of a new upselling strategy, by offering discounts and entering pools resulting in
a 30% increase in add-on sales for that year
Managed transactions, resolved customer conflicts, and answered questions. Established relationships with senior
management and external vendors.
SKILLS
LEADERSHIP EXPERIENCES
B2B Marketing, Email Marketing, CRM
software, Search Engine Optimization
(SEO), Content Management, Customer
support, SEM, Keyword Research,
Copywriting, Marketing, Market Analysis,
Social media marketing, Digital
Marketing, Market Research, Customer
service
Technical Skills: Google Analytics,
Google Search Console, Adobe Analytics,
Salesforce
Microsoft Learn Student Ambassadors | July 2023 – Present.
Provided with vast resources to enable leadership skills in the community.
Developing technical skills. Connecting with students with shared passion.
Lululemon Omnichannel Marketing Virtual Experience Program | Sep. 2022
Pitched digital product strategy. Develop concepts for a new digital product and
customer experience.
HUGO BOSS | Mar 2023 – May 2023
Conducted primary marketing research. Provided valuable insights and strategic
solutions to strengthen perception of GenZ audience on campaigns.
