Unenakam

WORK EXPERIENCE

  Dow Chemical, Digital Marketing Intern | May 2023- August 2023

● Performed keyword research and analysis using Bridge Edge and Google Search Console to optimize Dow’s website

content and performances

● Simultaneously increased the number of impressions & engagements. Decreased input delay using the Dynatrace tool.

Implemented content changes that improved the visibility of the website. Increased organic traffic by 15% following the

execution of enhanced optimization opportunities derived from recent research findings.

● Regularly monitor website performance using Adobe Analytics to further understand how to continuously enhance online

experience for visitors.

PWC, Consulting Intern | August 2022 – November 2022

● Conducted comprehensive market analysis to identify trends and preferences for Gen-Z engagement, providing valuable

insights for CHAT's outreach strategies.

● Utilized Miro tool to visually map out generational characteristics and preferences, aiding in the development of targeted

approaches to attract Gen-Z to CHAT's programs and initiatives.

● Collaborated with PwC and CHAT to create innovative strategies tailored to resonate with Gen-Z, contributing to a more

effective and engaging approach to attract younger members to the organization.

● Leveraged strong analytical skills to identify key generational patterns, thereby informing CHAT's initiatives and

outreach efforts to successfully attract and engage Gen-Z participants

Eco Children - South Africa, Marketing Intern | May 2021 to July 2021

● Developed targeted marketing strategies to engage college and high school students in exchange programs, promoting

inclusive intercultural education and environmental sustainability in partnership

● Conducted market research and compiled information on market trends and competitors to assist senior marketing

professionals. Collaborated with Global Learning Collective to create compelling content, highlighting the intersection of

inclusive education and environmental sustainability, effectively reaching and engaging a global audience

● Contributed to the expansion of Eco Children South Africa's online presence, amplifying the organization's message of

inclusive education and environmental sustainability through strategic digital marketing efforts Sales Associate,

United Grocery Outlet | August 2020 to May 2021

● Maintained an average of 100 transactions per day with 99.5% accuracy, ensuring efficient and reliable cashier service

● Cultivated and maintained relationships with 150+ customers, resulting in a 25% boost in repeat business and customer

satisfaction. Oversaw the implementation of a new upselling strategy, by offering discounts and entering pools resulting in

a 30% increase in add-on sales for that year

● Managed transactions, resolved customer conflicts, and answered questions. Established relationships with senior

management and external vendors.

SKILLS

B2B Marketing, Email Marketing, CRM software, Search Engine Optimization (SEO), Content Management, Customer support, Keyword Research, Copywriting, Marketing, Market Analysis, Social media marketing, Digital Marketing, Market Research, Customer service

Technical Skills: Google Analytics, Google Search Console, Adobe Analytics

LEADERSHIP EXPERIENCES

Microsoft Learn Student Ambassadors | July 2023 – Present.

• Provided with vast resources to enable leadership skills in the community. Developing technical skills. Connecting with students with shared passion.

Lululemon Omnichannel Marketing Virtual Experience Program | Sep. 2022 Pitched digital product strategy.

• Develop concepts for a new digital product and customer experience.

HUGO BOSS | Mar 2023 – May 2023

• Conducted primary marketing research. Provided valuable insights and strategic solutions to strengthen perception of GenZ audience on campaigns.