Umma Sayma

UMMA SAYMA Proficient Digital Marketing Specialist E -  Comilla 3500, Bangladesh - q www.linkedin.com/in/ummasayma SUMMARY LANGUAGES I am a proficient Digital Marketing Specialist with 3 years of experience increasing organic and paid traffic for enhanced visibility. With a proven ability to build brand engagement across platforms, I excel in driving results through targeted paid campaigns and mastering SEO to boost visibility. My repertoire includes designing effective campaigns for customer retention while leveraging analytics for strategic decision-making. Bengali Native English Proficient Hindi Proficient Urdu Proficient EXPERIENCE Digital Marketing Manager Expert IT Park Bd 08/2021 - Present Comilla, Bangladesh IT company focusing on enhancing brand visibility and engagement through digital marketing strategies. • Developed and executed data-driven marketing strategies enhancing brand visibility and engagement. • Led campaigns across social media, SEO, and email marketing. • Optimized performance to increase traffic and conversions. • Analyzed market trends to align efforts with business goals. Social Media Marketing Specialist LYFE Marketing 06/2022 - 09/2023 Atlanta, Georgia Marketing agency specializing in social media campaigns and strategies. • Led successful social ad campaign for a local retail client, boosting website traffic by 40% and sales by 25%. • Designed eye-catching ads targeting specific demographics. • Analyzed data in real time to optimize campaign for maximum engagement and ROI. EDUCATION Higher Secondary Certificate Comilla Residential College 03/2021 - 12/2023 Comilla SKILLS A/B Testing Brand Awareness content creation content marketing Email Marketing Facebook Ads Facebook Advertising Facebook Marketing Google Analytics Instagram Marketing Lead Generation market analysis Market Research PPC search engine optimization SEO seo optimization social media ads Pixel social media advertising social media marketing Digital Marketing PROJECTS Boosting Local Business Visibility Through Social Media Enhanced the online presence of a local café through a targeted social media campaign resulting in increased followers, higher engagement rates, and a boost in foot traffic. • Increased brand awareness within the local community. • Drove engagement on social media platforms. • Generated foot traffic to the café, particularly during off-peak hours. • Conducted a social media audit and developed a content calendar. • Partnered with local food bloggers and influencers. Facebook Advertising Campaign for Local Fitness Studio Targeted Facebook advertising for a local fitness studio to increase membership sign-ups and class attendance. • Increased brand awareness and traffic to the studio’s website. • Promoted specific fitness classes and special events. • Used geo-targeting and retargeting strategies to reach potential clients. Global Brand Awareness Campaign for Asian Skincare Brand Global brand awareness campaign using social media and influencer partnerships for an Asian skincare brand. • Expanded market presence in North America and Europe. • Partnered with beauty influencers for authentic reviews. • Drove a significant increase in brand mentions and online sales. Digital Marketing Strategy for European E-commerce Developed a digital marketing strategy to boost sales and brand awareness for a European ecommerce company. • Increased online visibility in the European market. • Used SEO optimization and social media advertising campaigns. • Created content strategies to increase traffic and conversion rates. FIND ME ONLINE  Facebook U. Sayma  Linkedin Umma Sayma