Umma Sayma

Umma Sayma – Digital Marketing Specialist

With a solid foundation in digital marketing, I have developed a comprehensive skill set that allows me to create and implement impactful strategies across a wide range of platforms. My experience covers various aspects of digital marketing, including social media, content creation, SEO, PPC, and email marketing. Below is an overview of my key strengths:

Key Skills:

• Social Media Management: Expertise in managing and growing social media accounts (Facebook, Instagram, LinkedIn, Twitter) through strategic content planning, audience engagement, and performance analytics.
• SEO (Search Engine Optimization): Proven ability to optimize websites and content for search engines, driving organic traffic and improving search rankings through on-page SEO, keyword research, and technical optimization.
• PPC Campaigns & Paid Media: Experience in designing and executing paid media campaigns across platforms like Google Ads and Facebook Ads, with a focus on driving conversions, improving ROI, and audience targeting.
• Content Marketing: Adept at creating high-quality, engaging content that resonates with audiences, builds brand authority, and supports lead generation through blogs, videos, and social media posts.
• Analytics & Reporting: Proficient in using tools such as Google Analytics, Facebook Insights, and SEMrush to track and report on the performance of digital campaigns. Expertise in analyzing data and making informed adjustments to optimize results.

-Email Marketing: Experience in designing and executing email marketing campaigns using platforms like Mailchimp and HubSpot, focused on lead nurturing, engagement, and driving conversions.

• Marketing Automation & CRM: Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems to streamline workflows, improve customer engagement, and track leads through the sales funnel.
• Graphic Design & Tools: Proficient in using design tools such as Canva and Adobe Creative Suite to create visually appealing graphics for social media and marketing campaigns.

Experience:

• Digital Marketing Specialist (Previous Role):

 - Developed and executed comprehensive digital marketing strategies that resulted in a 20% increase in social media engagement and a 30% growth in website traffic over six months.

 - Managed a budget of $50,000 for paid media campaigns, achieving a 15% reduction in cost-per-click (CPC) and a 10% improvement in conversion rates.

 - Led a team of content creators to develop blog posts, infographics, and video content that increased organic reach by 25%.

• Freelance Digital Marketer:

 - Worked with small businesses to revamp their social media presence, increasing brand awareness and generating new leads.

 - Provided SEO audits and recommendations, leading to a 40% increase in search engine visibility for clients.

 - Successfully launched email marketing campaigns with a 15% open rate and a 5% conversion rate.

• Social Media Marketing Intern:

 - Assisted in creating daily content for Instagram and Facebook, boosting follower growth by 12% within three months.

 - Conducted competitive research and data analysis to inform social media strategies and optimize ad spend.

Certifications:

• Google Ads Certified
• HubSpot Inbound Marketing Certified
• Facebook Blueprint Certified
• SEMrush SEO Fundamentals Certified