Umer Balaj

UMER BALAJ Salesforce Architect | Certified Developer | CRM Integration Specialist E- -q LinkedIn  PB, Pakistan SUMMARY Certified Salesforce Architect with 7+ years of experience designing and executing scalable cloud-based CRM ecosystems across Sales, Service, and Experience Cloud platforms. Proven expertise in delivering 20+ multi-cloud implementations, automating workflows via Pardot, and integrating thirdparty platforms including HubSpot, Stripe, and QuickBooks. Certified in Platform Developer I & II, App Builder, Admin, and Pardot Specialist. Skilled in leading end-to-end SDLC processes, Agile collaboration, and mentoring cross-functional engineering teams. Recognized for minimizing manual tasks by 50%, raising platform adoption by 70%, and streamlining operational processes by 40% using CRM automation and performance tuning strategies SKILLS CRM Platforms & Salesforce Clouds: Sales Cloud, Service Cloud, Experience Cloud, Pardot, HubSpot, WeClapp CRM Programming & Automation Tools: Apex, Lightning Web Components (LWC), SOQL, SOSL, JavaScript, HTML, CSS, Flows, Process Builder, Validation Rules, Approval Processes, Workflow Rules Integrations, APIs & Reporting: REST/SOAP APIs, Stripe, QuickBooks, DocuSign, Facebook APIs, Custom Reports, Dashboards, Report Types, KPI Metrics Dev Tools & Deployment: Data Loader, Git, DevOps Center, Force.com IDE, Skyvia, Change Sets, Agile (Scrum), CI/CD Pipelines, Sandbox Management, SDLC EXPERIENCE 11/2023 - 01/1970 Salesforce Architect DIETITIAN LIVE (USA) • Designed scalable CRM architecture aligned with enterprise business workflows, increasing feature deployment velocity by 35% • Developed and managed Pardot drip campaigns and engagement programs, boosting lead conversion by 30% through automation • Integrated Salesforce with HubSpot, Stripe, and internal APIs to automate workflows and eliminate 40% of redundant manual operations • Partnered with cross-functional stakeholders to define scalable solutions, ensuring data compliance and reporting accuracy improved by 25% • Mentored 4 junior developers, standardized code review cycles, and implemented CI/CD practices to reduce release errors by 25% • Optimized Apex logic and SOQL queries, improving overall system performance and reducing execution time by 20% 03/2023 - 11/2023 Senior Salesforce Developer U-BLOX (Switzerland) • Developed robust batch jobs, Apex triggers, and Lightning Web Components to streamline operations and improve scalability with 98%+ job success rate • Led HubSpot to Pardot migration for marketing operations, preserving data integrity and increasing campaign visibility by 42% • Built Experience Cloud portals for partners and customers, resulting in a 45% increase in digital engagement and case deflection • Customized Sales Cloud flows and record types to automate business processes, reducing administrative workload by 35% • Integrated Salesforce with QuickBooks, WeClapp CRM, and Facebook APIs, creating a centralized data ecosystem and shortening sync latency by 33% • Authored documentation and deployment plans to support international dev teams and project delivery efficiency by 20% www.enhancv.com Powered by EXPERIENCE 04/2021 - 11/2023 Salesforce Developer ROLUSTECH (PK) • Delivered customized Salesforce implementations for 20+ clients across industries, including healthcare, retail, and SaaS • Built and deployed 150+ Apex classes, triggers, and LWC components, reducing development cycles and increasing system efficiency by 60% • Developed automation workflows, schedulers, and validation rules that cut repetitive manual tasks by 50% • Led migration of 500k+ records from external systems using Skyvia and Data Loader, achieving 95%+ data accuracy • Created 50+ dynamic dashboards and reports to support C-suite analytics and pipeline forecasting 02/2020 - 03/2021 Salesforce Developer (Freelancer) RELIANT FUNDING (USA) • • • • Developed Visualforce pages and email automation templates to personalize outreach, increasing engagement by 35% Created complex data models using junction objects, enhancing record relationships and reporting accuracy by 45% Integrated third-party APIs for real-time payment tracking and customer activity sync, reducing lag time by 30% Built lead scoring dashboards and campaign reports to enhance sales decision-making and visibility, improving conversion by 25% • Managed deployments via Change Sets and sandbox testing, reducing post-deployment issues by 20% 05/2017 - 01/2020 SFDC Developer (Freelancer) THE PHILADELPHIA INQUIRER (USA) • Developed self-service Experience Cloud portals, reducing support ticket volume by 50% and improving customer satisfaction • Automated opportunity lifecycle and assignment rules, resulting in a 20% improvement in sales velocity across departments • Customized role hierarchies, sharing rules, and object layouts to enhance data visibility and access control, improving audit readiness by 30% • Trained 10+ internal users on CRM features and reporting, boosting adoption rate by 70% and reducing training time by 40% EDUCATION Lahore, Pakistan BS in Software Engineering Punjab University of Information Technology FIND ME ONLINE 7 LinkedIn https://www.linkedin.com/in/muhamm ad-umer-7a712a174/ www.enhancv.com 7 Trailblazer https://www.salesforce.com/trailblazer/ umer9 Powered by