Tricia Holliday

Tricia Holliday, MBA Orlando, FL ◦ LinkedIn ◦-◦- November 2, 2021 Re: Tricia Holliday as Director/VP of Sales I can help you. I build markets, teams and revenues by helping my clients improve bottom-lines, operations and wow their customers. Let me know if you are available for a call on Wednesday, November 3 at 4PM EDT or Thursday, November 4 at 10:30AM EDT. Or please suggest an alternative. I offer 17+ years of Sales Leadership:  Recruiting, developing, guiding and inspiring Sales Teams and Channel Partners to smash million dollar quotas and achieve more than they dreamt possible  Selling SaaS, AI, Analytics and other Disruptive Tech empowering clients to excel in ways that were not feasible with prior technology  Understanding the customer’s journey and process innovation, crushing complexity to maximize clients’ value, simplify service and boost efficiency  Quoting-busting, defining detailed sales strategies, running metrics-driven sales teams, listening to the Voice of the Customer to create new offerings and expand into new markets  Optimizing talent to align people strategy with corporate strategy, excelling at cross-functional collaboration Through 4 start-ups, 3 market turn-arounds from worst-to-first, 5 new product and division launches, while surpassing quota each year, I have:  Exceeded aggressive goals to become #1 Team for 2019 and 2020. Directed and galvanized the sales and support teams to hit 107% of goal by delivering top-line growth of 19% and improving profit margin by 40%, selling to new logos and penetrating current clients. Was the first executive to lead the Southeast Region to bust quota in 7 years at Cort Events.  Hired specifically to lead digital transformation at Ricoh with SaaS/AI Platform improving clients’ Travel, Customer Experience, Operations, Supply Chain, Finance, Accounting, and Human Capital from $0M to $10M Monthly Recurring Revenue. Increased team performance by 52% Year-Over-Year.  Executed record level expansion from #30 to #2 in the marketplace in 3 years, growing from $2M to $50M Monthly Recurring Revenue per year at Voiance start-up by closing new logo F500 clients. I have led the market with business-changing innovations, developed high-performing teams, crushed quotas, and created a culture of belonging where success is measured by surpassing our clients’ expectations. I can do this for you. Looking forward to our call, Tricia Holliday, MBA- www.linkedin.com/in/triciaholliday Tricia Holliday, MBA Orlando, FL ◦ LinkedIn ◦-◦- SALES LEADERSHIP + STRATEGY + TEAM DEVELOPMENT 4 Early Stage Start-ups with Disruptive SaaS, AI, Analytics and Technology success from $0M to $300M Monthly Recurring Revenue; Turned-around 3 markets from worst to first; Launched 5 new products and divisions. Build highperformance diverse teams who smash quotas, increase margins and achieved more than they thought possible. Empower clients to excel in ways that were not feasible with prior technology. Excel at cross-functional collaboration. CAREER PARTNERS INTERNATIONAL (NEWLAND ASSOCIATES) – NEW LAUNCH OF AI/SAAS PLATFORM Present VICE PRESIDENT SALES, STRATEGY AND CHANGE MANAGEMENT  Orchestrated re-launch of HR Advisory and Talent Optimization Practice, talent management and coaching SaaS/AI platforms, 150% of quota in first six months  Increased team’s pipeline opportunities 12X with fresh Go-To-Market strategy CORT EVENTS – TURNED AROUND WORST TO FIRST TEAM IN 3 MONTHS; COVID LAY-OFF 2019 – 2020 REGIONAL DIRECTOR, SOUTHEAST DIVISION SALES MANAGER  Directed and galvanized sales and support teams to exceed aggressive sales goals and become the #1 Sales Team at CORT Events for 2019 and Q1 2020; was first sales executive to lead SE Team to bust quota in 7 years  Delivered top-line growth of 19% increase in 2019 by developing the sales team, expanding into new markets and increasing profit margins by 40%  Inspired team to 107% of quota in 2019. Above target for 22% YOY for Q1 2020 CONSULTATIVE SERVICES 2017 – 2019 CONSULTANT – STRATEGY DEVELOPMENT  Designed sales training, marketing and growth strategies for local businesses  Guided improvements to operational standards for hiring, training, order process and customer service RICOH – NEW PRODUCT LAUNCH SAAS/AI PLATFORM FROM $0 TO $10M MMR IN 2 YEARS 2015 – 2017 SALES MANAGER  Transformed commercial sales team from strictly hardware focus to digital information platform/SaaS cloud services, empowering clients to make informed decisions by streamlining workflow, using analytics, and improving Legal, Finance, Accounting, Supply Chain, Customer Experience, Human Capital, and Sales Operations  Improved team performance by 52% YOY despite team size of 2/3 for 9 months with SaaS sales  Directed 20 and 65 indirectly LANGUAGE ACCESS NETWORK – STRENGTHENED WEAK TERRITORY FROM $.5M TO $5.6M MRR IN 1 YEAR 2014 – 2015 VICE PRESIDENT SALES, SOUTHEAST  Key sales leadership of tele-health platform, consulting and infrastructure network improving patient care, experience and integrated healthcare management. Developed marketing strategy  Generated $5.6M Monthly Recurring Revenue with new logo acquisition and client penetration VOIANCE LANGUAGE SERVICES – EARLY STAGE START-UP, $2M TO $50M MRR IN 3 YEARS 2009 – 2012 MANAGER – GLOBAL ACCOUNTS SALES  Executed record level expansion of this over-the-phone interpretation service from #30 to #2 in marketplace in 3 years from $2M to $50M monthly recurring revenue per year  Created Go-To-Market strategy for Energy, Health Insurance and Financial Markets  Sold $15M monthly recurring revenue with contact center clients in F10 – F100 level: UnitedHealth, Exelon, WellPoint, ConEd, First Data, U.S. Bank Tricia Holliday, MBA Orlando, FL ◦ LinkedIn ◦-◦- Page 2 DATASERV – NEW PRODUCT LAUNCH ERP SAAS AND BPO OFFERING, $0 TO $14M MRR IN FIRST YEAR 2006 – 2008 SENIOR STRATEGIC SALES MANAGER  Generated $14M – 180% to quota, 1st year by targeting CFOs of Manufacturing and Global 1000 firms  Promoted SaaS ERP and Business Process Outsourcing (BPO) services for Supply Chain, Shared Services, Finance, Accounting and Human Resources.  Sold Human Resources Information System (HRIS) to Society of Human Resource Management (SHRM) ADP CLAIMS SERVICES GROUP – PRE-REVENUE SAAS START-UP FROM $0 TO $2.8M MRR IN 16 MONTHS 2005 – 2006 NATIONAL ACCOUNT DISTRICT MANAGER  Pioneered start-up in Puerto Rico, generating $2.8M Monthly Recurring Revenue in 16 months of SaaS and Business Outsourced Processing Services  Created and implemented Go-To-Market Plan; Built sales and support team of 4 reportees  Increased the Car Rental Agency market by $1.2M, 120% to quota XO COMMUNICATIONS – LEAD TEAM FROM WORST TO FIRST, REMAINED FIRST FOR 13 STRAIGHT MONTHS 2002 – 2004 SALES MANAGER / INTERIM GENERAL MANAGER  Achieved 111% to quota by coaching, training, enabling and inspiring Branch of 21 and 12 Channel Partners.  Turned around sales and operations, becoming #1 Branch in the Southeast for 13 straight months from 33 rd to 1st  Managed $7M Operating budget EPIK COMMUNICATIONS - EARLY STAGE START-UP, PRE-REVENUE/PRE-PRODUCT FROM $0 TO $300M MRR IN 1 YEAR 2000 – 2001 DIRECTOR – IP SERVICES  Developed and implemented Go-To-Market Plan of International NAP (Network Access Point) of the Americas,  Built Sales, Marketing and Support Teams, 8 direct reports, for public network exchange facility which provided Optical Backbone Internet Services for Tier 1 & 2 carriers  Enabled the rapid expansion of this international wholesales telecom provider by providing critical sales training, sales leadership and marketing  Created and expanded NAP of the Americas Consortium from 1 to 130 global telecom members TW TELECOM - EARLY STAGE START-UP, PRE-REVENUE/PRE-PRODUCT FROM $0 TO $100M MRR IN 5 YEARS 1995 – 2000 REGIONAL DATA MANAGER  Developed and implemented Go-To-Market Plan targeting major Cellular Service Providers for disruptive telecom service  Led the largest sales during start-up in 1st year at role; Seized major markets from established competitors such as BellSouth and Sprint  Promoted to Regional Manager role of new division in 1999 with 10 reports  Ranked top 6 or higher of 200+ representatives-; Earned 5 President’s Club awards UNIVERSITY OF PHOENIX, Maitland, FL Master of Business Administration (MBA), Marketing LAKE ERIE COLLEGE, Painesville, OH Bachelor of Arts (B.A.), International Business VACCINATED