Tran Thi Thao

CINNIE EDUCATION WORK EXPERIENCE Bachelor of External International Relations Gate University of Economics and Law 2020 - 2024 International Conference on Applied Economics and Finance Factors Affecting the Outsourcing Motivation of Import-Export Enterprises in Ho Chi Minh City Writer EXPERTISE Project Management & CRM July 2025 - Now Growth Manager Analyzed campaign and product data to improve CTR, conversion, and ROI. Built reports and dashboards to track key growth metrics and performance. Optimized product funnels and campaign flows based on user behavior insights. Managed affiliate partners and monitored traffic and conversion quality. Conducted competitor and project research to support campaign and website traffic Managed user growth campaigns across acquisition, activation, and retention. ProBit Global August 2024- June 2025 Growth Manager Managed ongoing relationships with affiliate partners and analyzed conversion performance. Conducted weekly performance reviews and implemented recommendations to improve Digital Marketing (SEO, ASO, Paid Campaigns) Growth Strategy & Optimization Affiliate Marketing & Analytics Communication & Negotiation CTR and ROI. Maintained Telegram and community channels to drive organic engagement. Supported listing teams by gathering data on target projects and competitors. Gate.io June 2023 - June 2024 Head of SEA region Assistant Streamlined support workflows and implemented automation tools to enhance efficiency and reduce response times. Collaborated with marketing and product teams to develop initiatives aimed at enhancing user retention and loyalty within the SEA region. Developed and executed a comprehensive support strategy tailored to the unique needs and preferences of users in the SEA region. Responsible for the execution and performance of KOL marketing strategy, track and analyze Google Analytics, Meta Ads, Sensor Tower, Looker Studio LANGUAGE channel cooperation results and make adjustments to ensure optimal performance and maximum ROI. Marketing Performance Executive - Karate Kombat (Gate.io’s side project) Supported marketing campaigns with deep involvement in user engagement data and growth trend analysis. Executed and optimized digital marketing strategies across social and search channels. English - IELTS 7.0 Vietnamese Monitored and reported on SEO/ASO performance metrics to improve discoverability. Worked with product and design teams to ensure brand consistency across channels. TheCoindesk May 2022 - March 2023 Community Manager Chinese - Communication Negotiated and maintained relationships with partners, aligning mutual goals for maximum impact. Oversaw and coordinated the translation of The Coindesk's content into multiple languages. Media booking, enhancing the visibility in key markets and platforms. Maintain connections with media organizations to promote brand and initiatives.