Tosif Asad

I’m a versatile Product & Program Manager and Senior Business Analyst (CBAP® Certified) with 7+ years of experience driving digital transformation across global teams and complex industries. My journey began in customer support, giving me a deep empathy for end users — a trait that still defines my product thinking today.

I’ve led cross-functional teams across the entire product lifecycle — from discovery to delivery — delivering impactful products in SaaS, FinTech, HealthTech, and eCommerce domains. My background includes managing large-scale programs, gathering and analyzing business requirements, aligning stakeholders, and owning product roadmaps that consistently hit KPIs.

I specialize in:

Product Strategy & Roadmapping

Agile & Scrum Delivery Leadership

User-Centered Design & Discovery

Requirements Engineering & Gap Analysis

Process Optimization & Change Management

Go-To-Market Execution

With certifications like CBAP, PSM II, PSPO II, LSSBB, and hands-on experience with tools like Jira, Confluence, Figma, Notion, Mixpanel, Tableau, Snowflake, I ensure data-informed decisions and smooth execution at scale. I’ve successfully rolled out:

A B2B SaaS analytics tool (used by 10K+ users across 7 countries)

A fintech onboarding flow that increased user conversion by 28%

A healthtech reporting dashboard that cut manual reporting time by 40%

I’m known for bridging the gap between business needs and technical delivery, often acting as the glue between C-level stakeholders, developers, designers, and customers. My remote work ethic, communication skills, and bias toward ownership make me a dependable partner for startups and enterprises alike.

Open to contract or long-term freelance engagements. Let’s build products and programs that users love and businesses grow from.