Tomasz Weber

Tomasz Weber I am a communications leader with a proven track record in global corporate communications, digital transformation, and crisis management. My expertise spans brand positioning, media relations, digital (including AI), and sustainability. I have successfully led crossfunctional teams to execute impactful strategies at scale—most recently introducing generative AI tools to optimize content creation, boost efficiency, and drive data-driven decisions. I am committed to leveraging emerging technologies to foster corporate growth and enhance brand positioning in competitive markets.-| - | Poland Core competencies Creativity AI knowledge Strategic thinking Upskilling Management and teamwork Project management Analytical thinking Business knowledge Energetic engagement Positive attitude Problem-solving Presentation skills Professional experience Head of Corporate Communications, Girteka Group (since 2022) Oversaw all corporate communications with a focus on brand positioning, sustainability, digital presence, and crisis management. Led the development of PR and CSR strategies (including UN Global Compact reporting), managed social media and media relations, and drove AI adoption within the MarCom team. Redefined internal process of content creation, built stakeholder relationships (NGOs, authorities, industry bodies), and planned and tracked marketing budgets. Key Achievements • Increased social media reach and engagement by 300% • Launched a video campaign with 2M+ organic views • Secured 1,800+ media mentions with AVE 19M EURO • Achieved 5th place in Lithuania’s online reputation rankings • Managed crises related to drivers’ working conditions • Implemented AI solutions for enhanced content and operational efficiency • Introduced dedicated websites for drivers and the Group Marketing Communication & PR Department Manager (CEE), ROCKWOOL Polska -) Led the regional communication department across multiple CEE markets, shaping and implementing brand strategies, public affairs, and CSR initiatives. Oversaw crisis management, media relations, social media strategy, and content creation, while managing budgets and coordinating international remote teams. Built stakeholder relationships (NGOs, local communities, authorities) to strengthen brand visibility and market preference. Key Achievements • Secured up to 2,000 media mentions and sustained high brand attention • Drove 10% YoY sales growth • Reduced local crises and claims by 60% • Recognized with a Golden Arrow award for B2B loyalty programs • Boosted team efficiency by 10% through process improvements and structural solutions • Successfully implemented MS Teams and project management processes Marketing Communication & PR Department Manager (Poland), ROCKWOOL Polska -) Managed national communication strategies, encompassing brand positioning, digital marketing, PR, and public affairs. Oversaw CSR and crisis management initiatives, developed social and video campaigns, and coordinated stakeholder relations (NGOs, local authorities, industry bodies). Planned and administered marketing budgets to drive brand visibility and sales. Key Achievements • Increased brand recognition by 17% and brand preference by 15% • Drove continuous sales growth of up to 6% YoY • Implemented marketing automation solutions PR & CSR Manager, ROCKWOOL Polska -) Oversaw PR and CSR initiatives, including media relations, crisis management, and stakeholder engagement (NGOs, local authorities). Led communication strategies around fire safety and energy efficiency, collaborating with public affairs officers to shape policy discussions and drive brand visibility. Key Achievements • Founded an NGO for fire safety (stowarzyszenienizo.org) • Secured the highest media coverage in the building sector (AVE up to 6M PLN/year) Marketing Manager, BuildDesk Polska Sp. z o.o. -) Spearheaded the launch and market positioning of a new energy auditing and performance certificate SaaS platform in Poland. Developed and executed marketing, communication, and branding strategies to drive awareness and adoption. Education and courses- Harvard Business School – Competing in the Age of AI Media crisis management (individual) Interactive Marketing Meeting Self-presentation workshop, Time Management University of Management and Marketing in Warsaw – Environmental Management University of Zielona Góra - Management and Marketing External links and projects Girteka Group LinkedIn Profile - https://www.linkedin.com/company/girteka Video campaign - https://youtu.be/MBp4e-sRNCw?si=q71HzIbVlleAr1x2 Communication campaign www.6paliwo.pl Fire Safety Associations www.stowarzyszenienizo.org Social media campaign profile https://www.instagram.com/pansmog/ Content campaign www.ocieplamyzycie.pl (also for CZ, HU and LT) Girteka Group Website www.girtekagroup.com I hereby give consent for my personal data included in the application to be processed for the purposes of the recruitment process in accordance with Art. 6 paragraph 1 letter a of the Regulation of the European Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).