Tomasz Weber

I am a seasoned marketing and communications leader with extensive experience in global brand positioning, crisis management, and digital transformation. Throughout my career, I have orchestrated impactful strategies that elevate brand visibility, drive stakeholder engagement, and spark innovative campaigns. In my current role as Head of Corporate Communications at Girteka Group, I introduced AI-driven initiatives to streamline content creation and boost operational efficiency. By redefining internal processes, I increased our social media reach by 300% and launched a video campaign that garnered over two million organic views. My leadership also secured more than 1,800 media mentions, placing Girteka among the top five in Lithuania’s online reputation rankings.

Before joining Girteka, I spent over a decade at ROCKWOOL Polska in progressively senior roles. As Marketing Communication & PR Department Manager (CEE), I guided brand strategy across multiple markets, managed crisis situations, nurtured stakeholder relationships, and coordinated international teams - all while driving a 10% year-over-year sales growth and reducing crises and claims by 60%. In Poland, my strategies boosted brand recognition by 17% and preference by 15%, supporting continuous annual sales growth. Earlier, as PR & CSR Manager, I championed fire safety and energy efficiency initiatives, establishing an NGO and achieving the highest media coverage in the building sector.

I began my career at BuildDesk Polska, where I launched and positioned an energy auditing SaaS platform, honing my ability to drive market adoption. Staying on the cutting edge of marketing and tech trends, I completed “Competing in the Age of AI” at Harvard Business School. With specialized training in crisis management and interactive marketing, along with formal studies in Management and Marketing, I consistently deliver strategic vision, digital innovation, and measurable results that fuel organizational growth and elevate brand impact.