TINA FRIDAY
PROFESSIONAL SUMMARY
Highly organized, emotionally intelligent Executive Assistant with 3+ years of experience directly supporting senior
leadership in high-trust, high-responsibility remote roles. Grounded, strategic, and deeply reliable, with a proven
ability to manage executive calendars, coordinate client communications and follow-ups, support live training and
coaching call coordination, and organize internal systems and documents. Experienced in CRM management
using GoHighLevel, payment tracking, enrollment coordination, and liaising with contractors across tech and
marketing functions. Managed 30+ emails daily, coordinated 5+ meetings and coaching calls per week, and
consistently improved executive response times and operational turnaround. Known for strong written
communication, the ability to hold confidentiality with emotional maturity, and a proactive approach to supporting
mission-driven organizations.
CORE SKILLS & TECHNICAL PROFICIENCY
Executive & High-Trust Support: Calendar management and scheduling • Client communications and followups • Confidentiality • Emotional maturity • Proactive problem-solving • Highly organized • Strategic support
Program & Event Coordination: Live training coordination • Coaching call coordination • Light project
management • Enrollment coordination • Payment tracking
CRM & Systems Management: GoHighLevel CRM • CRM management • Internal systems organization •
Document organization • Digital filing • Workflow automation
Contractor & Team Liaison: Liaise with contractors • Tech team coordination • Marketing team coordination •
Cross-functional communication • Remote team support
Communication & Admin Tools: Strong written communication • Email management (30+ daily) • Google
Workspace (Docs, Sheets, Drive, Gmail, Calendar) • Microsoft Office Suite • Slack • Zoom • Trello • Asana •
Monday.com
PROFESSIONAL EXPERIENCE
Executive Assistant | TaylorMade Enterprises LLC | Texas, USA (Remote) | December 2022 – June 2024
• Managed executive calendar and scheduling for senior leadership, coordinating 5+ internal and external
meetings and coaching calls per week, protecting leadership time and ensuring seamless daily operations.
• Handled 30+ client communications and follow-up emails daily on behalf of leadership, improving executive
response times significantly and maintaining strong client relationships across all channels.
• Managed CRM workflows using GoHighLevel, automating processes and organizing client data to support
enrollment coordination, payment tracking, and operational efficiency, contributing to a 45% improvement in
overall efficiency.
• Organized internal systems and documents, including SOPs, training materials, and client records for 200+
team members, ensuring accurate, accessible, and well-structured digital files.
• Supported launch preparation and live training coordination, managing logistics, communications, and
scheduling to ensure smooth program execution and exceptional client experience.
• Liaised with contractors across tech and marketing functions, relaying information clearly, tracking
deliverables, and ensuring all external team members stayed aligned with leadership priorities.
Executive Assistant | Williams Marketing & Management Inc. | Texas, USA (Remote) | February 2020 –
November 2021
• Managed calendars and coordinated 5+ weekly meetings and calls for three senior executives
simultaneously, reducing scheduling conflicts and improving time utilization across leadership.
• Handled 30+ client and partner emails daily across three executive inboxes, drafting professional follow-up
communications and ensuring timely, accurate responses that strengthened client relationships.
• Organized and maintained internal systems and client records across CRM and digital filing platforms,
ensuring clean, accurate data and timely access to critical information for executive decision-making.
• Processed expense reports and supported payment tracking and financial recordkeeping in compliance with
company policies, maintaining accurate records and supporting smooth operational workflows.
• Handled sensitive executive communications and confidential client information with discretion and
emotional maturity, representing leadership with professionalism across all internal and external interactions.
Administrative Virtual Assistant | Lever-Links | Delta State, Nigeria | March 2018 – January 2020
• Managed calendar scheduling and coordinated 5+ weekly appointments for two executives, maintaining
organized scheduling systems and proactively resolving conflicts to protect leadership time.
• Managed daily client email correspondence and follow-up communications, ensuring timely responses and
maintaining positive working relationships with internal and external stakeholders.
• Organized and validated data before system entry with high accuracy, maintaining consistent and reliable
records across all digital and physical filing systems.
• Collaborated proactively with cross-functional team members to improve administrative processes,
demonstrating reliability, emotional maturity, and a grounded approach to supporting organizational goals.
EDUCATION & CERTIFICATIONS
Bachelor of Business Administration, Product Management | January 2023 – February 2026
Nexford University (Remote)
Nigerian Certificate in Education (NCE) | September 2010 – October 2013
Business Education — College of Education, Edo State, Nigeria
Professional Certifications
• Google Product Management Certificate
• 3MTT Product Management Certificate
• Administrative Support Training
