Tiago Ferreira Dantas

SUMMARY Tiago Ferreira Dantas → 360º Local Marketing Strategist 🌎 Remote English (professional) Portuguese (Native) HIGHLIGHTED RESULTS & PROJECTS Brasília, Brazil | CORE SKILLS Digital Marketing Strategist | Meta & Google Ads Specialist | Local Lead Generation Specialized in predictable client acquisition for service-based and local businesses across Brazil, Portugal, US, and UK. Digital marketing strategist with 8+ years of experience helping local and service-based businesses generate predictable client acquisition using Meta Ads, Google Ads, CRO, local SEO, and conversion-focused landing pages. I specialize in lead generation for companies such as real estate businesses, accountants, insurance brokers, medical clinics, and agencies across Brazil, Portugal, the US, and the UK. My approach is data-driven, simple, and focused on results—not vanity metrics. I build acquisition systems that increase qualified leads, reduce acquisition cost, and improve conversion from prospect booked call customer. → Meta Ads (Meta Business Suite, Ads Manager) Google Ads (Search, Performance Max, Display, Retargeting) Local Lead Generation Systems Landing Page Optimization (CRO, A/B Testing, Heatmaps) Google Analytics (GA4), Google Tag Manager, Tracking Marketing Automation & Funnels Keyword Strategy & Audience Targeting Offer Positioning & Messaging Google Business Profile Optimization Reporting & Data Interpretation CRM Setup & Lead Nurturing ✔ Generated consistent real estate buyer and seller leads using Meta + Google Ads while reducing cost per lead by 42% and increasing lead quality. Built a full marketing funnel for an accounting firm including tracking, ads, and landing page optimization — increased booked calls by 3.2x in 90 days. Increased visibility and ranking for multiple local businesses through Google Ads + Google Business Profile optimization and retargeting. Developed scalable creative strategy for service-based clients, improving clickthrough rates and lowering cost-per-action across campaigns. ✔ ✔ ✔ TOOLS & PLATFORMS Meta Ads Manager • Google Ads • Google Analytics • Tag Manager • Google Business Profile • WordPress & Elementor • Zapier • Meta Pixel • Hotjar • Mailchimp • ActiveCampaign • Ahrefs (basic) • Canva • HubSpot CRM and more Founder & Digital Marketing Strategist — Dartz Digital 2017 — Present | Remote Plan and execute paid advertising campaigns across Meta and Google ecosystems. Build complete acquisition systems including landing pages, automation, tracking, and reporting. Advise clients on funnel structure, offer positioning, and ad strategy. Manage budgets from $500– $25,000/month across diverse industries. 360º Local Marketing Strategist Digital Marketing Strategist | Meta & Google Ads Specialist | Local Lead Generation INDUSTRIES SERVED Real Estate • Accounting & Finance • Insurance Brokers • Medical Clinics • Fitness Professionals • Local Contractors • Education & Coaching • Freelancers & Small Agencies • Local Services Business WORK AVAILABILITY EXPERIENCE Freelance Digital Marketing Strategist & Paid Ads Specialist 2017 — Present | Self-Employed | Remote I support small and mid-sized businesses by creating predictable lead generation systems through Meta Ads, Google Ads, and conversion-focused strategies. My work combines market research, campaign structuring, audience segmentation, messaging, and landing page optimization to produce consistent and measurable results. I work directly with business owners and teams to understand goals, competitive landscape, budgets, and constraints. Instead of generic templates, I build tailored campaigns optimized through testing, real metrics, and clear communication. Key Focus Areas: Meta & Google Ads setup and optimization Local service lead generation Landing page and funnel optimization Conversion tracking (GA4, GTM, events setup) Performance reporting and scaling strategy Tiago Ferreira Dantas Remote only Part-time or ongoing monthly retainer projects Available for long-term relationships with predictable work cycles Brasília, Brazil | 🌎 Remote English (professional) Portuguese (Native)