Tiago Ferreira Dantas

I help local businesses and service-based companies grow using paid ads and conversion-focused marketing. For the past 8 years, I’ve worked with real estate companies, accountants, insurance brokers, agencies, and healthcare professionals across Brazil, Portugal, the UK and the US.

Core experience & responsibilities:

• Planning, launching and managing Meta & Google Ads campaigns
• Acquisition strategy (awareness → lead → booked call → sale)
• CRO, landing page optimization and funnel structure
• Refining targeting, audiences and messaging
• Tracking, analytics and marketing automation setup
• Reporting based on actual business KPIs, not vanity metrics

Skills and tools I use:

Meta Ads Manager, Google Ads, Google Analytics, Tag Manager, Google Business Profile, WordPress, Elementor, SEO basics, Zapier, automation tools, lead tracking platforms, CRMs and data-based optimization.

Industries I’ve worked with:

• Real estate (property listings, buyer/seller lead gen, rentals)
• Accounting & financial services
• Insurance brokers
• Health clinics and medical services
• Local service providers (plumbers, home improvement, personal trainers, etc.)

Results I typically deliver:

• Increased qualified leads volume
• Lower cost per acquisition
• Higher conversion rates between lead → call → customer
• Improved online presence and credibility for local service businesses

I don’t work based on guessing or templates. Every project starts with a strategy call, understanding the business numbers, goals and audience. Then I build campaigns that are simple, measurable and predictable. Clients receive clear communication, performance updates and action-based recommendations.

If you need someone who understands marketing from a business perspective — not only ads — I can help you build a system that generates consistent leads, not random spikes or one-off results.