Thossy Angel

THOSSY ANGEL JAFLEAN BRANDING, SOCIAL MEDIA, MARKETING, BUSINESS DEVELOPMENT LinkedIn | Portfolio Strategic Digital Marketing & Branding Specialist with 5 years of experience scaling brands through social media strategy, content storytelling, and data-driven marketing. Proven track record in increasing brand visibility, generating qualified leads, and aligning marketing efforts with business growth—across B2B, EdTech, and youth-targeted sectors. Skilled in managing end-to-end campaigns across platforms like LinkedIn, TikTok, Instagram, and Facebook—both organic and paid. Experienced in leading multi-country initiatives, driving 270%+ trial conversions, and building C-level engagement strategies that contribute to $600K+ pipelines. Proficient in AI tools, digital advertising, analytics, and funnel design. Passionate about building meaningful brand narratives and creative strategies that convert attention into action. CORE COMPETENCIES Marketing & Strategy Funnel Optimization & Lead Generation Integrated Campaign Planning Brand Strategy & Positioning Content & Engagement Short-Form Video Marketing Influencer & KOL Collaboration Storytelling & Community Engagement Analytics & Performance A/B Testing & Conversion Tracking Marketing Analytics & Reporting Social Listening & Trend Insights AI & Digital Tools AI-Powered Content Creation (ChatGPT, MidJourney, Sora) Ads Management (Meta, TikTok, Google Ads) Social & Content Tools (Canva, CapCut, Sprout Social) PROFESSIONAL EXPERIENCE ALVIGOR ASIA - Consultant Branding & Marketing Strategist 2025 Designed and executed branding systems and integrated marketing campaigns to position Alvigor as a high-performance training and consulting firm across ASEAN. Developed multi-phase campaigns and speaker branding for both corporate services and youth leadership programs, resulting in 10+ MQLs per quarter and a surge in inbound invitations for keynotes, webinars, and strategic partnerships. Led LinkedIn content strategy, increasing organic impressions by 35% and boosting C-level engagement by 28%. Co-created the Alvigor Career Support campaign across Singapore, Malaysia, and the Philippines, integrating AI tools and career coaching strategies into localized content. Co-developed quarterly marketing roadmaps, aligning brand initiatives with business development targets for public events, partnerships, and talent programs. 1/4 Champ Code Academy - Marketing Strategies December 2024 - 2025 Created and executed digital marketing campaigns—both organic and paid—to drive trial class signups and enhance brand visibility for coding programs targeting Gen Alpha and their parents. Led creative campaigns for Roblox and Minecraft coding classes, resulting in a 270% increase in free trial signups within 8 weeks. Crafted story-driven carousel ads tailored to parents, blending emotional hooks with value-based messaging to boost click-through and conversion rates. Produced and optimized A/B-tested ad sets, achieving 2.3x higher engagement than baseline campaigns. Delivered a unified brand tone across all touchpoints, including video ads, captions, follow-up sequences, and educational funnel content. Managed multi-country social media accounts across platforms (TikTok, Instagram, Facebook), ensuring consistency in brand messaging and localization. OPPO Indonesia HQ - Social Media Specialist April 2024 - July 2024 Developed and implemented comprehensive social media strategies, significantly boosting brand visibility and engagement across Instagram, TikTok, Facebook, Threads, LinkedIn and YouTube. Managed brand presence and audience engagement, increasing Instagram followers by 10.24% through targeted campaigns, influencer collaborations, and live event promotions. Spearheaded strategic use of Instagram Stories, achieving a reach of 52,210 from non-followers during live event updates, enhancing brand exposure. Led highly successful trending topic campaigns, including #xBSSofSeventeen, #CaratxOPPOIndonesia, and #OPPOxUCL2024, driving significant audience engagement and amplifying brand presence in key moments. Handled the official Instagram account for the Chief Marketing Officer (CMO) of OPPO Indonesia, ensuring brand alignment and strategic communication across all posts. Collaborated with KOLs to create high-impact video content, increasing multi-platform engagement and fostering community growth. Key Achievements: Achieved 50,000 new Instagram followers in one day through strategic push notifications on the My OPPO app. Managed UGC campaigns with Indonesian promoters, increasing participation by 1,292%. Led event planning and coordination for social media activations that increased brand visibility and consumer interaction. Successfully trended on X (Twitter) for major events, including #xBSSofSeventeen, #CaratxOPPOIndonesia, and #OPPOxUCL2024, enhancing global brand visibility. Singapore New Reading Digital Technology PTE, Ltd - Senior Marketing & Social Media Manager April 2021 - April 2024 Promoted from Social Media Specialist Staff to Senior Marketing & Social Media Manager after successfully driving business growth and brand presence. Developed data-driven social media and branding strategies, resulting in an 11,521% follower growth and a 5% engagement increase. Led high-impact brand development campaigns, enhancing the company’s market position through creative content and marketing communication efforts. 2/4 Managed and coordinated multiple online and offline events, leading to enhanced consumer engagement and increased visibility. Directed B2B collaborations with ShopeePay and KOLs, resulting in a 30% surge in new user downloads and a 758% increase in daily profits. Key Achievements: Increased Facebook group membership by 496%, building a strong online community. Delivered highly successful marketing campaigns, exceeding key performance metrics and driving revenue growth. Led both online and offline brand activations, helping to solidify Singapore New Reading’s market presence. Klara (Incubated Harvard Medical School) - Social Media Specialist (Part-Time) July 2021 - October 2021 Orchestrated the development of social media strategies that increased follower growth by 50% and engagement by 3% on Instagram. Collaborated closely with the creative and influencer teams to deliver impactful marketing materials, boosting brand awareness and audience interaction. Managed a successful webinar featuring Prilly Latuconsina, increasing brand visibility and fostering stronger community engagement. Gopay Indonesia - Content Creator December 2022 - April 2023 Created engaging video content for GoPay, resulting in enhanced brand image and increased reach across social media platforms. Collaborated with influencers and content creators to produce viral campaigns, driving engagement and brand interaction. Cerdik Keuangan & Dapur Sehat Yasmine - Social Media Manager (Freelance) October 2020 - February 2021 Managed all aspects of social media strategy for clients, resulting in consistent follower growth and engagement. Developed and executed campaigns that maximized brand visibility and built a strong online presence. Dojobox - Digital Marketing (Intern) March 2021 - April 2021 Developed and implemented data-driven social media strategies, resulting in 57.3% follower growth across platforms. Achieved significant content visibility, including a TikTok post that reached over 1 million views. 3/4 EDUCATION & CERTIFICATIONS Graduate Certificate in Social Media Marketing – Hubspot Academy Data Scientist Certification – DQLab Graduate Certificate in Digital Marketing – Rakamin Academy Google Ads Certification – Google Ads Search Graduate Certificate in Digital Marketing – Badan Nasional Sertifikasi Profesi (BNSP) Bachelor of Medicine (Medical Doctor) – Cenderawasih University TECHNICAL SKILLS AI Toos: ChatGPT, Gemini, Perplexity, MidJourney, Copy.AI, etc Marketing Analytics: Google Analytics, Meta Business Suite, LinkedIn Insights, Tiktok Analytics Digital Advertising: Google Ads, Meta Ads Manager, Tiktok Ads SEO/SEM Optimization Social Media Tools: Hootsuite, Talkwalker, Brand24, Asana, Sprout Social Content Creation: Adobe Lightroom, Canva, Capcut, Final Cut Pro Web Development: HTML, CSS, JavaScript ADDITIONAL INFORMATION Languages: Fluent in Indonesian and English Portfolio: https://tinyurl.com/portfoliothossyaj References: Available upon request 4/4