Thossy Angel

I am a Digital Marketing and Branding Strategist with 5 years of experience helping brands grow their presence, connect with their audiences, and achieve measurable business results. My expertise lies in building brands from the ground up, crafting impactful content strategies, and executing multi-country campaigns across ASEAN.

Throughout my career, I’ve managed marketing and branding for diverse industries — from corporate training and youth empowerment to technology and edtech. I have successfully handled three co-brands (Alvigor, Raydee2Win, and RMB) simultaneously, ensuring consistent brand identity while tailoring strategies for unique target audiences. My approach combines creativity, data-driven insights, and the latest digital tools, including AI-powered content creation, to deliver high-quality campaigns efficiently.

One of my strengths is bridging creative storytelling with business goals. I believe branding is not just about visuals, but also about positioning a brand to earn trust and drive action. Whether it’s through social media content, paid advertising, community building, or influencer collaborations, my strategies are always aligned with KPIs and growth objectives.

I have led campaigns that achieved significant results, including:

• Increasing LinkedIn organic impressions by 35% and C-level engagement by 28% for Alvigor.
• Driving a 270% increase in trial class sign-ups for Champ Code Academy in just 8 weeks through a test-and-learn content approach.
• Scaling social media followers by 11,521% for Singapore New Reading, with sustained engagement growth.
• Managing trending social media campaigns for OPPO Indonesia that reached tens of thousands of non-followers in a single day.

My skill set spans content planning, copywriting, social media strategy, paid advertising (Meta Ads), community engagement, event activation, and PR coordination. I also bring strong analytical skills, using performance metrics and A/B testing to optimize campaigns and reduce costs while improving results.

Collaboration is at the heart of my work. I thrive in cross-functional teams, working closely with designers, PR teams, and business leaders to ensure every campaign is strategically sound and creatively engaging. My experience working with B2B and B2C audiences across multiple markets has strengthened my adaptability and cultural sensitivity, enabling me to deliver campaigns that resonate.

In every project, my goal is simple: to create strategies and content that not only look great, but also perform exceptionally. I’m passionate about helping brands grow smarter, communicate better, and make a lasting impact in their industry.