THIAGO SEQUINEL
Senior B2B Sales Executive | Strategic Hunter & Closer (SaaS & AI) Valencia, Spain
(Global Nomad / EU Citizen) Fluent in English, Spanish, and Portuguese
PROFESSIONAL SUMMARY
High-impact B2B Sales Leader with over 20 years of experience driving revenue growth
across the US, EMEA, and LATAM. Expert Hunter and Closer specialized in SaaS,
AI-driven solutions, and consultative sales. Proven track record of scaling sales engines
from zero to 800+ clients, penetrating 25+ countries, and consistently exceeding quotas in
both SME and Corporate/Enterprise segments.
Based in Spain with total geographic flexibility, I leverage AI tools and advanced CRM
workflows to manage high-velocity pipelines remotely. I bridge the gap between technical
product value and business ROI, ensuring rapid market entry and sustainable EBITDA
growth.
CORE COMPETENCIES
● Sales Strategy: Outbound Prospecting, Consultative Selling, GTM Strategy, Social
Selling.
● Market Coverage: US Expansion, LATAM Penetration, EMEA Sales Operations.
● Tech Stack: CRM Expert (Salesforce, HubSpot, Pipedrive), AI Sales Automation,
LinkedIn Sales Navigator, Outreach tools.
● Key Metrics: P&L Management, Customer Acquisition Cost (CAC), Lifetime Value
(LTV), Pipeline Velocity.
PROFESSIONAL EXPERIENCE
SENIOR SALES AND PARTNERSHIP EXECUTIVE | Remote (EMEA / LATAM / USA) |
2021 – Present
● Sales Transformation: Led GTM strategies for manufacturing and Tech firms,
pivoting underperforming sales units into high-growth divisions through AI-driven
prospecting.
● SaaS & AI Integration: Orchestrated the adoption of AI and Web3 solutions into
enterprise sales cycles, reducing the sales cycle length by 30% through automated
lead scoring and nurturing.
● Team Leadership: Managed and scaled remote sales squads of up to 30 members,
implementing rigorous KPIs and high-performance sales cultures.
● Closing: Secured high-value contracts with corporate clients by aligning technical
moats with business objectives.
HEAD OF SALES & BUSINESS DEVELOPMENT UNIT - SaaS CRM | LATAM | 2011 –
2021
● Market Scaling: Built and executed the sales engine for a B2B SaaS CRM platform,
growing the portfolio from 0 to 800+ active B2B clients across 4 countries.
● Full Cycle Sales: Managed the entire funnel from lead generation (Hunter) to
contract signing (Closer), focusing on SMEs and mid-market accounts.
● Exit Strategy: Directed the sales growth strategy that led to the successful
acquisition of the platform’s architecture by a major technology player.
● Strategic Partnerships: Established a network of international partners to
accelerate distribution and local market dominance.
INTERNATIONAL SALES MANAGER BWI | UNITED KINGDOM & IRELAND | 2008 – 2011
● Market Expansion: Successfully opened 17 new European markets within 3 years,
navigating complex trade regulations and risk during the global financial crisis.
● B2B Negotiation: Acted as the lead sales manager for international trade deals,
securing long-term contracts with distributors across EMEA.
SALES & OPERATIONS MANAGER DECATHLON | UK / Spain | 2005 – 2008
● World Record Performance: Achieved the Global Sales Record in cycling
equipment across 800+ stores worldwide, revitalizing underperforming departments
through aggressive sales tactics.
● Client Experience: Optimized floor sales strategies and B2C-to-B2B conversion
rates, consistently exceeding monthly revenue targets.
BUSINESS ANALYST WEG | Brazil | 2003 – 2005
● Corporate Sales Support: Integrated 7 business units to serve global strategic
accounts (Petrobras, Gerdau), ensuring seamless delivery and upselling
opportunities.
EDUCATION & TECH STACK
● MSc Business Expansion (2010) | MBA International Business (2005) |
Electrical Engineering (2002)
● Tools: Expert in CRM-driven sales (HubSpot, Salesforce), AI for Sales (ChatGPT for
copywriting, AI-lead gen tools, Careerswift-style automation), and Remote
Collaboration (Slack, Zoom, Notion).
WHY ME?
I am a career salesperson who speaks the language of the C-suite but thrives in the
trenches of outbound prospecting. Whether closing an SME in the US or a Corporate
account in LATAM, I bring a "hands-on" ownership mindset and the technical agility to sell
complex AI/SaaS products in a remote-first world.