Terry Njambi Gachie
D.O.B 27/01/1988, Female, Kenyan,
- or --ACADEMIC BACKGROUND
2019 Dec –Jan 2020: Google Analytics Advanced Course
2019 Sept: RNTC (Hilversum), Digital Content Creative Course
2019 Jan - Present: Alliance Française, French Diploma
2018 May : Moz, SEO Course
2017 (June -August): Google Partners, Mobile Advertising
2016, 2017 (March -May): Google Partners, Google Search Advertising- Kenyatta University, Bachelor of Education (Arts)
SUMMARY OF SKILLS AND EXPERIENCE
2 years as a PPC Specialist
4+ years as an SEO specialist (On-site and off-site)
Proficient and Creative use of the various SEO and PPC tools
Experience with Wordpress and Drupal Content Management Systems
Able to work under minimum supervision
PROFESSIONAL EXPERIENCE
2018 June - Present
Company: Love Matters Africa
Post: SEO/PPC Specialist
Roles:
Developing, executing and managing search marketing campaigns by:
Managing bids and budgets to reduce cost while maximizing benefits/ROI
Conducting keyword research to understand how people search for a product/service and
monitoring performance
Conducting competitor Analysis
Generating and analyzing reports to monitor and optimize campaign performance
Evaluating landing pages and optimize them to engage and keep readers on the site. This
includes optimizing keywords, header tags, alt tags, links, URLs,
Conducting content audit using various tools
Maintaining high quality internal and external links throughout the site
Trend watching to understand what the target audience is responding to
2017 June - Present
Company: Croud
Post: SEO Specialist
Roles:
Translating Google Ads from English to French
Conducting mass link analysis and creating a disavow file
Conducting site audit and competitor Analysis
Researching and refining keyword lists
Discovering unlinked mentions and reaching out to site owners for link acquisition
Using SEO industry tools such as SEMrush, Alexa, and Screamingfrog as well to track SEO
progress and report performance
Collaborating with the Croud team to ensure on-page and off-page SEO optimization for
various clients
2017 Sept - 2018 March
Company: TerrAfrica
Post: SEO Consultant
Roles:
Developing, managing, and executing SEO strategies, including:
Identifying site competitors and potential ranking opportunities, site audit, keyword research
and mapping, trend watching,
2017 Dec - 2018 Jan
Company: This is Africa (TIA)
Post: SEO Consultant
Roles:
Fixing article tags
Compiling a fresh list of tags to be used and making recommendations
Developing a manual on tagging
2016 Jan – 2017 Dec
Company: Trending
Post: SEO Specialist &Writer
Roles:
Planning, implementing and managing SEO strategies
Managing on-site and off-site SEO to advance organic rankings
Evaluating competitor websites to learn and incorporate best practices for optimal results
Staying current with industry trends to discover new opportunities and search engines’ new
ranking algorithms
Languages: Swahili, English, French
REFEREES
Daisy Tuzo
Youth Engagement Manager
Planned Parenthood, Africa Region
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Email:-
Naijeria Toweett,
Demand Generation Led
Triggerise
(Former Love Matters Africa Coordinator)
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Email:-
