I am a PPC professional with an extensive background in SEO. My journey as an SEO began 4 years ago. Before then I had been creating content thus learning to sell what I was creating came naturally. It has been a leaning curve, and a beautiful one for that matter especially when it comes to understanding user intent, needs, preferences, and informational gaps. Two years ago, I ventured into PPC and the journey has been nothing short of amazing. I am happy to possess skill sets that can help reach target audiences actively conducting searches. My rich SEO background has come in handy since it has helped me understand audiences thus fulfill their informational needs.