Tazevinder Kaur Rayat

Tazevinder Kaur Rayat UX/UI Designer PROFESSIONAL SUMMARY UX/UI Designer with 12+ years of experience delivering user-centred solutions in both government and freelance projects. Focus on user needs to create intuitive designs using the research methodology, prototyping, and usability testing. Improving usability from simple to complex processes resulted inc r e a s e o f efficiency o f 30–40% and accuracy by 50%. Experienced in stakeholder engagement, digital content creation, and mentoring colleagues. Core Skills: UX Design: User Research, Wireframing, Prototyping, Usability Testing, Interaction Design Tools: Figma, Adobe XD, Photoshop, Miro, WordPress Professional Skills: Stakeholder Collaboration, Mentoring & Training, Content Creation, Digital Marketing Employment UX/UI Designer Freelance Designed responsive web and mobile prototypes for personal and client projects. • Delivered wireframes, mock-ups, and interactive prototypes using Figma • Conducted user testing sessions to validate designs, iterating based on feedback. SOCIAL MEDIA ADS REVIEWER 01/2025 – Present Freelance • Evaluate UI/UX quality of ads, explain the reasoning on the purpose of the ad and the benefit to the user. • AI-driven visual search models to identify and relate products within Instagram videos, enabling automated product tagging and enhanced discovery. • Media content creation, Instagram video clips by annotating audio, adding missing words, and adjusting for background noise to improve clarity and viewer engagement. • Creative Transformation: Explain images difference in highly artistic or conceptual illustrations, maintaining the essence of the original visuals. • Audio Annotation: Ensuring clarity and relevance in video clips by annotating missing audio, managing background noise, and improving audio-visual alignment. WORK COACH 2017- Present DEPARTMENT WORK & PENSIONS (DWP) UX/Design Impact: • Designed an onboarding guide for new co-workers, improved task efficiency by 30% while on the job. • Created step-by-step digital guides for non–non-tech-savvy clients, improving usability by 40% • Conducted research with colleagues to identify knowledge gaps, resulting in a 40% increase in successful job placements. • Managed a high-volume caseload, supporting clients face-to-face, by phone, and online. Trained 5+ new cohorts each month on system navigation and digital tools. • Collaborated with stakeholders (housing, training providers, employers) to support the client with job opportunities. • Improved digital claim accuracy by 50% through clearer process guidance and user education. Collected user feedback on digital services to identify service improvements. • Handle complex Universal Credit claims and housing queries. • Supported users in navigating online accounts and resolving errors. Ensured payments were accurate and on time, reducing complaints. BIRMINGHAM COURTS, COURT USHER 07/2014 – 08/2015 | Birmingham • Coordinated hearings and user journeys for judges, solicitors, and claimants. • Introduced improved case file organisation, achieving 100% accuracy in recordkeeping. Managed urgent case handling under pressure, improving efficiency by 30%. 06/2016 – 10/2016 | Birmingham Administrator DAVIES GROUP • Managed calls, inboxes, and data entry for insurance claims. Organised meetings and maintained accurate records across multiple branches. UX Projects Mobile Gaming App Prototype | ELVTR (2024) • Designed a high-fidelity mobile app prototype in Figma, focusing on intuitive UI navigation. Conducted usability testing, iterating designs based on user feedback to improve onboarding. Airline Booking Platform | Glasgow Caledonian University -) • Designed a responsive booking system with low- and high-fidelity prototypes, a customer journey map. Conducted research and benchmarking to address user pain points, simplifying booking flows. Onboarding Guide for Case Management System DWP (2021-Present) • Created a digital onboarding guide and Teams knowledge hub. Delivered a 30% improvement in efficiency for recruits learning the system Education Professional Diploma in UX Design Glasgow Caledonian University -) Professional Certificate AI Fundamentals – Inversity (2025) UX Gaming – ELVTR (2024) Digital Marketing Certificate – LEAD Training -) Graphic & Web Design Certificate – Blue Sky Graphics -) Skills Figma Adobe XD WordPress Photoshop Miro