Taruna Manchanda

Taruna Growth Marketer Gurgaon-- SKILLS Website Conversion Rate Optimization, Search Engine Marketing, Google Analytics, Email Marketing, Social Media Marketing, Blogging, Analytics, Growth Marketing, Inbound Sales, Relationship building with customers, Understanding of the SaaS space EXPERIENCE Wingify - September 2013 - PRESENT Growth ​- PushCrew Kick-started the second revenue stream for Wingify (makers of VWO) by growing PushCrew from an idea to $1 M in ARR July 2015 - PRESENT ● ● ● ● ● Sold the idea of PushCrew and got companies to sign-up for it months before the product came into existence Launched the marketing website and first version of the product with a lean team of 2 engineers and 1 designer Onboarded and sold PushCrew to 100+ websites in a couple of weeks Conducted user interviews and demo calls with prospects and users, in US, UK, Australia, and India among other geographies, to understand the market and customer requirements which are being used to prioritize the product roadmap Launched and covered new product features. Work examples can be found here: ​https://pushcrew.com/blog/author/taruna/ and here: https://pushcrew.freshdesk.com/solution/categories ● Have also done inside sales for the initial few months of my PushCrew tenure to accommodate for the high growth in leads in a lean team. Sold the first account for a 3-digit dollar value (pricing starts at $25/mo) ● Only one in the team to be working remotely while maintaining complete accountability and high performance standards Growth​ - Visual Website Optimizer Growing VWO from 0 leads from SEM to 1000+ leads month-over-month June 2014 - June 2015 ● Started and drove the paid marketing channel for VWO. I have worked on almost all paid marketing channels out there such as Google AdWords, Facebook Ads, LinkedIn Ads, Bing Ads, YouTube Ads, Display Advertising, and paid content marketing, with my forte being high proficiency in Google AdWords ● Took care of the entire funnel of paid marketing from figuring out and deciding keywords to bid on, to creating landing pages for the same. Some work examples can be found here: https://vwo.com/lp/vwo-vs-optimizely/​ (campaign for somebody searching for Optimizely, Optimizely alternates, and other keywords along those lines) https://vwo.com/lp/conversion-rate-optimization/​ (campaign for somebody searching for CRO) https://vwo.com/lp/multivariate-testing/​ (campaign for somebody searching for MVT) ● ● ● Consistently got leads at 1/4th the target CPA Also conducted customer interviews to understand their CRO strategies and sketch them out on VWO blog as customer case studies. Work examples can be found here: https://vwo.com/blog/author/taruna Conducted two webinars. Landing pages can be found here: http://www.ppchero.com/webinar-advanced-ppc-cro-strategies-for-effe ctive-advertising-in-ecommerce/ and here:​ ​http://resource.vwo.com/analyze-optimize-landing-pages-webinar Marketing Generalist​ - Visual Website Optimizer Setting up foundation for the VWO marketing and website September 2013 - May 2014 ● Was one of the contributors of the VWO marketing blog. Work examples can be found here: h​ ttps://vwo.com/blog/author/taruna ● Set up customer onboarding emails and drip campaigns for VWO free signups ● Tracked brand mentions and worked on different tactics and strategies to capitalize on the same ● Finding growth & CRO opportunities by doing data analysis on VWO marketing website using Google Analytics and VWO TOOLS & PLATFORMS I HAVE WORKED ON VWO, PushCrew, Google Analytics, Google AdWords, YouTube Ads, LinkedIn Ads, Facebook Ads, Bing Ads, HubSpot, MailChimp, SalesForce, FreshDesk, SimilarWeb, Mention, Google Alerts, WordPress, Metabase EDUCATION Manav Rachna College of Engineering ​- B.Tech, IT - Batch of-% Delhi Public School ​- Class XII - Batch of 2008 - 89.80% Colonel’s Central Academy ​- Class X - Batch of 2008 - 91.40% AWARDS & RECOGNITIONS ❏ October, 2016: ​Have been adjudged as an exceptional performer in the annual performance review ❏ May, 2016: ​Sold a PushCrew account to a major eCommerce (Discount Electronics) on the spot at Conversion Conference, Las Vegas (this was also my first time representing PushCrew at a conference) ❏ July, 2015: ​Only one in the organization to be promoted from a Marketing Generalist role to complete Product Owner role in less than 2 years ❏ October, 2014: ​Won Hamster of the Month ❏ 2008-12:​ ​Received full tuition fee waiver scholarship on merit basis for B.Tech ❏ 2005: ​Won Student of the Year Award by TIMES NIE ❏ Won many awards in school and college in various oratory and writing competitions