Tammy Berwanger

-- Lynnfield Drive Annapolis, MD 21401 linkedin.com/in/tammyberwanger tlbstrategies.com Results-driven marketing and communications professional with experience providing national and global multimedia solutions. Proven track record using digital and traditional marketing platforms within highly matrixed organizations to position as industry leaders, increase ROI, and penetrate new and existing markets. Accomplished at partnering with stakeholders at all levels to shape strategic communications, marketing, and development plans that align with organizational goals and drive business priorities. Bringing deep expertise in marketing and communications across local, national, and global initiatives, with a strong focus on integrated strategies for higher education and healthcare clients. Skilled in advertising, branding, strategic campaigns, and process improvement, with a proven ability to develop communications that drive results. Proficient in leveraging multimedia platforms to elevate brand positioning and maximize ROI. Reporting to the Dean and serving on the executive leadership team, led all marketing and communications for the #1 school of nursing in the United States and #3 in the world. Developed and executed awardwinning branding and recruitment campaigns across multimedia platforms while managing a $2.6 million budget and leading a high-performing team of eight. Enhanced the School’s global reputation by promoting its world-renowned faculty, research, education, and policy advocacy. Increased website SEO by 75% through a strategic redesign. Served as Managing Editor for the School’s nationally acclaimed magazine and blog, and as Public Information Officer for crisis communications. Promoted from Director of Marketing and Communications to Assistant Dean in 2016. ACHIEVEMENT HIGHLIGHTS • 2023 – 1st place (GOLD) Collegiate Advertising Awards for the Institute for Policy Solutions: Our Stories campaign and the Johns Hopkins Nursing Magazine • 2023 – 1st place PR Daily’s Social Media & Digital Awards for The United States of Nursing • 2021 – #1 Feedspot.com Nursing Magazine and E-zines and Nursing.org Top Blog for Nurses • 2020 – ShareCare Social Influencers in Health & Wellness award finalist for Nursing’s Next Big Idea • 2019 – Sigma Theta Tau International Nursing Media Award for #WeGotThis video campaign • 2018 – Kress, D., Godack, C., Berwanger, T., & Davidson P. The new script of nursing: using social media and advances in communication – to create a contemporary image of nursing. Contemporary Nurse, 54(4-5), 388-394. • 2017 – 1st place (GOLD) Digital Health Awards and Silver American Advertising Awards for #WeGotThis video campaign Led marketing and communications for Henrico Doctors’ three hospitals and two emergency centers, as well as regional and divisional campaigns, managing annual budgets over $1.9 million. As part of the leadership team, wrote and edited communications, served as media spokesperson, and led social media efforts, increasing followers by 64% in one year. Developed and managed events for up to 4,000 attendees, supported service line promotions and paid advertising, and managed marketing staff. ACHIEVEMENT HIGHLIGHTS • Created a billboard and social media brand awareness campaign featuring newborns from Henrico Doctors’ Hospital, which gained nationwide media attention, including coverage from ABC News • Produced large community special events such as Family Fun Fest, National Drug Take-back Day, free flu shot clinics, and facility grand opening events • Served on the Women’s and Pediatrics advisory team and the Society of Chest Pain Centers reaccreditation committee Led VCU's online marketing and social media efforts, managing the university’s Facebook, Twitter, YouTube, LinkedIn, and other departmental accounts. Directed an 80-member Social Media Administrators group and provided consultation on digital communications and branding. Represented the university as a social media and online marketing expert at various events and coordinated major university celebrations such as Alumni Month and the 40th Anniversary. Produced the Emmy-winning TV series ‘It’s VCU’ and boosted VCU merchandising sales by 26%. ACHIEVEMENT HIGHLIGHTS • 2010 – Emmy-winning ‘It’s VCU’ series • 2009 – Grace E. Harris VCU Leadership Program • 2008 – Promoted from Marketing Specialist • 2006 – Received William R. Auchmoody Greek Chapter Advisor of the Year award Corporate Relations Development Coordinator Assistant Director of Marketing Account Coordinator Virginia Commonwealth University Richmond, VA Virginia Commonwealth University Richmond, VA Airtable  Asana  Canva  ChatGPT  Dropbox  Hootsuite  HubSpot  Google Adwords Google Analytics  Google Workspace  Mailchimp  Meltwater  Meta Ads Manager Microsoft Office (Excel, OneNote, Outlook, PowerPoint, Teams, Word)  PR Newswise  Qualtrics  Scala SharePoint  Sprout Social  Survey Monkey  TeamWork  Trello  WebDAM  WordPress  Zoom AI  Brand Positioning  Budget Management  Communications  Content Strategy  CRM Data-Driven Decision Making Demand Generation  Digital Marketing  Direct Mail  Email Marketing Event Management  External Communications  Full-Funnel Marketing  Growth Marketing Internal Communications  Lead Generation  Marketing Automation  Media Relations Omnichannel Campaigns  Performance Marketing  Process Improvement  Project Management Public Relations  SEM/Display  Social Media Marketing  Storytelling  Strategic Partnerships Strategic Planning  Team Leadership  User Experience (UX)  Video Activation  Web Campaigns