Syed Mujtaba Raza
Head of Digital Marketing @ The Parklane Group
A passionate digital marketer with 7+ years of marketing and
leadership experience in helping different industry clientele grow.
--linkedin.com/s- mujtaba- r/
Lahore, Pakistan
experience
The Parklane Group - A property and leisure market leader in Leeds, England
Head of Digital Growth · Livinc
Dec 2022 - Present
Led digital marketing campaigns and main point of contact for leadership, technology, product
management, analytics, finance and external vendors
Marketing Product Management (Properties, Apartments, Flat, Houses & Hotels) identify audience
for different brands within Parklane
Led the development and execution of comprehensive digital marketing campaigns across Meta,
Google, and TikTok, increasing user acquisition by 45% within 12 months
Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while
increasing conversion rates by 15%
Managed and scaled paid search and social campaigns across Snapchat and Google Search Ads,
achieving a 50% increase in leads
Responsible for Organic performance, content strategy and Performance Marketing -PPCFACEBOOK-TIKTOK- YOUTUBE AD
Ranked 1-10 on Google organic SERPs on terms such as for Livinc Co-living {location} and
apartments to rent {location} such as co-living Manchester , co living Leeds etc.
Head of Digital Marketing | Performance Marketing Analyst · The Parklane Group
Dec 2020 - Present
The brands I have worked on ; https://www.rentinc.co.uk/, https://www.livinc.com/, https://
www.parklaneproperties.com/
Led digital marketing campaigns across all brands includes Meta , PPC Ads, Bing, Tik tok ads.
Managed SEO and SEM strategies, lifting site's Google rankings and monitored all Social Media
Campaigns (Facebook, Twitter, Instagram, Snapchat)
Analyzed performance data across multiple digital channels, identifying trends that informed
strategic decisions
Ranked 1-10 on Google organic SERPs on terms such as for Parklane properties; student houses/
property for Rent in Leeds and many other keywords that are ranking on top 10 in google.
Scaled paid search, social campaigns achieving a 120% increase in qualified leads across all brand
Curated creative testing process, enhancing ad performance, contributing to a 22% increase in CTR
Developed cross-channel digital campaigns eclipsing conversion goals by 70
Drove strategy and execution for a digital campaign, outperforming engagement goals by 70
Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in
bounce rates
Driving Traffic using SEM, SEO, SMO and SMM techniques with on-page, off page and local SEO
Website optimization for almost all the brands with increase organic ranking for all the brands.
Head of Digital Marketing - Parklane Properties INC.
Dec 2019 - Present
Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
Created solution-based execution plans to achieve business goals based on Google Analytics and
internal reporting data and planned social media advertising campaigns
Created cross-channel digital media campaigns to target key customers, on PPC, paid social, SEM
and increase in ROI by 200% within 6 months
Developed and executed social media, SEO and paid search strategy leading towards Lead
Generation, brand awareness , conversions based marketing campaigns
AppsGenii Technologies (A software consultation company in New York)
Digital Marketing Lead - Accelerate Inc
Dec 2018 - Nov 2019
Worked with project manager with sprint planning and preparing Business requirement documents
Launched and grew four social media communities; engagement growth 40% higher than average
Delivered social media monitoring and effectiveness reports for senior management and curated
editorial content strategy; to increase engagement and channel growth
Created YouTube videos and blogs to engage database developers and startup community that led
to an all time high -4x the average view
Developed and executed social media, editorial calendar, SEO and paid search strategy
Managed marketing function with by championing the brand & expanding customer base by 25
Achieved sales objectives and profit margins totalling $100 million in annual sales volum
Developed 5+ email campaigns to generate sales and marketing qualified leads to $600K in closed
Gathered metrics on campaign and collateral material for search optimizatio
Defined clear targets and objectives and communicated them to other team members
Inbound Marketing – making strategy, implementing and monitoring.
ECADEMY PK
Digital Marketing Lead | Business Analyst
Feb 2017 - Oct 2018
Creating must-follow Social Media feeds and developed engaged community of follower
Managed online marketing Campaigns and set benchmarks for measuring impact of social medi
Design and implement all end to end SEO and SEM campaign
Content Marketing Planning with Top, Mid and bottom funnel content
Performed analysis on e-commerce websites utilizing Google Analytics to improve traffi
Improved brand awareness from 13% to 50
Facebook ads, Instagram ads, google ads, Content Marketing, Implementing Content Management
System, Lead Nurturing, Email Marketing, Paid Social Media Marketing
The Gamestorm Studios
Digital Marketing Officer
Oct 2016 - Jan 2017
Research traditional keywords and maximise your keywords for app store optimisation
Appstore meta tags creation for android, IOS and Widnows Phon
App downloads increase and prominence within the app store organic ranking.
Software Engineer
Create and sustain good working relationships with internal and external partner
Oct 2016 - Jan 2017
Coordinated the marketing team on creative campaigns and programmatic buying to support digital
cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing
initiatives for an improved end-user experienc
Led execution of strategic planning - facilitated strategic planning process to clearly articulate
client companies' vision, mission, value proposition, brand architecture and positionin
Communicate Client requirements to relevant departments and employees to keep trac
Develop and monitor budget campaign
Increased timeliness of the closure process from Days to just Hours by identifying process
efficiencies, Developing Mobile Game for Platforms like Android, IOS using Unity 2D and 3D
Severless Technologies
Web Developer
Aug 2016 - Oct 2016
Developed and maintained code for 10 client websites primarily using HTML, CSS, JavaScript, PH
Worked on API integration and developed functionality for systems using APIs
Collaborated with a team of four developers to deliver projects through the entire lifecycle.
E D U C AT I O N
Forman Christian College University
Bachelor’s in Computer Science , BS (CS)
2012 - 2016
Beaconhouse School System
GCE A Levels
2010 - 2012
SKILLS
Data Analytical thinking
Integrated Marketing
Professional Competencies
CRO STrategies
Wikipedia Listings
Visual Marketing
Google ads
Content Marketing
Web Analytics
Ahrefs
Moz
Performance Marketing
SEM
Digital marketing strategy
Custom metrics tracking
Google Analytics
SEMrush
Mailchimp
interests and hobbies
Traveling, Photography, Rugby, Cricket, Tech Enthusiast
Data/Analytics
Social advertising
Google tag manager
SendGrid
B2C sales
On-page SEO
B2B sales
Off-page SEO
CRM (Zoho, FLG)
Email marketing
Digital Marketing Analytics
Oribi Analytics
