Syed Mujtaba Raza

Talent Profile Overview - Digital Marketing Specialist

I am a results-driven Digital Marketing Specialist with a robust background in the real estate, hospitality, and healthcare industries with over 7 years of experience. Proficient in executing comprehensive marketing strategies, leveraging tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and Oribi to drive engagement, increase conversions, and enhance ROI. Experienced in managing and optimizing multi-channel campaigns, including SEO, PPC, social media, and content marketing.

Professional Expertise:

Digital Marketing Strategy

• Developed and executed tailored digital marketing plans for real estate, hospitality, and healthcare sectors.
• Expertise in audience segmentation and persona development to target corporate clients, business travelers, luxury shoppers, and high-income individuals.
• Implemented ROI and ROAS-focused campaigns, achieving up to 5x returns on investment.

Pay-Per-Click (PPC) Advertising

• Managed and optimized PPC campaigns on Google Ads and Bing Ads for various industries.
• Conducted keyword research, implemented phrase match keywords, and utilized A/B testing to improve ad performance.
• Integrated product data from Google Merchant Center to enhance ad relevance and segmentation.

Social Media Marketing

• Created and managed social media campaigns on platforms like Facebook, LinkedIn, and Instagram.
• Developed engaging content, including carousel ads, videos, and infographics, to boost brand awareness and engagement.
• Targeted specific audiences, such as flexi workers, job seekers, and high-income individuals, to maximize campaign impact.

Analytics and Reporting

• Expert in using Google Analytics 4 (GA4) for tracking user behavior, conversion events, and assessing marketing performance.
• Utilized Google Tag Manager (GTM) for advanced tracking

My Approach

I believe in the power of marketing to transform businesses. My approach combines deep industry knowledge with creative strategy design, focusing on delivering measurable results that align with our client's objectives. I am always determined to deliver projects to my clients before meeting the deadline with 100% satisfaction & loyalty.

Let's Connect

Connect with me to discuss how we can transform your digital presence and scale your operations to new heights