Swati Mishra

Swati Mishra +91 - - Work Experience: Freelance Content Strategist and Curator ​(May 2019 - Present) Working independently to provide valuable content that delivers performance. Listed below are a few things that I am good at and can work on remotely, based on client requirements: ● ● ● ● ● ● ● ● Academic and SEO-optimized content Website content and landing page management Content tagging and categorization Database curation and management Backend content structuring Content architecture and training sets for machine learning Remote project management UX copywriting and social media content Ongoing projects: ● ● Currently working with multiple clients to provide SEO-optimized articles, website content, business reports, academic papers, product descriptions, sales presentations, tech reviews, and more. Also working as a remote employee with Tripoto ​(details below​) Projects wrapped up: ● ● ● ● Created a 30+ page report identifying challenges, areas of improvement, and suggested solutions for the Indian Sports Industry. Provided the Dreamer Designs with complete content support, which included database curation, copywriting, and creating SEO-optimized blogs. Worked with Qrius (formerly The Indian Economist) to provide over 200 product descriptions for their client, Bajaj Finserv. Wrapped up the project in 2 months. Worked with SubmitCore and created content for over 40 SEO-friendly blogs for various companies in the field of technology, construction, finance, lifestyle, and more. Content Strategist - Tripoto ​(Sep 2018 - Present) Working as a remote content strategist with Tripoto to create a database of user-generated travel content for discovery and personalization. Ongoing projects: ● ● Independently structuring and managing Tripoto’s website and app landing pages, including the homepage, all category pages, holidays landing page and hotels landing page Curating content for all category pages to increase the average time spent on page and decreasing bounce rate Projects wrapped up: ● ● Curated and tagged a total of 3000 articles to create an architecture for automated tagging which will provide better content discovery and personalization via category selections and segmentations Revamped holidays page structure to garner organic traffic and increase the number of organic leads ● ● Managed a team of 4 content writers and curators to produce SEO-optimized travel guides, places to visit pages, meta descriptions, and itineraries Provided support for all content requirements of the Holidays, Hotels and Creative Content team Senior Content Executive - MakeMyTrip ​(June 2016 - June 2018) Worked as a senior content executive to provide all content requirements to the Holidays Product Team and Online Visa Team. Projects that I worked on: ● ● ● ● ● ● ● Created content for MMT’s Visa funnel including content for app landing page and other corresponding pages Provided updated and easy-to-understand visa information of all types of visas along with FAQs of over ten international destinations Assessed more than 70,000+ customer chats to create a training set that would help the bot in understanding the user, giving a response, and performing an appropriate action Minimized the challenges faced by the Holiday’s chatbot in terms of natural-language understanding and natural-language generation by refining several NLP components so that the bot could have a seamless conversation with users trying to book a package Analyzed data found from several online portals and revamped the listing page of MakeMyTrip’s Holidays funnel by categorizing packages under destination-specific collections Manually curated and mapped 800+ packages from top-selling domestic and international destinations to their specific collections by following logical parameters based on analytical thinking. Wrote in-depth itineraries for 600+ domestic and international holiday packages Sourced and edited images for 500+ international and domestic destinations; manually tagged each package with images most relevant to its itinerary Marketing Executive - ICN, Nottingham ​(June 2015 - Jan 2016) Worked with a digital media publisher offering a diverse range of products and services, primarily Apps and Websites. Projects that I worked on: ● ● ● ● Created Indian market segments to understand the Indian market’s digital aspirations and requirements Worked directly with the Founder and CEO to present ideas and develop marketing campaigns to increase outreach in the US, UK, and India Pitched campaigns to the team of Lara Dutta, Sachin Tendulkar, Vincent & Flavia, Doctor Mark and more Managed and conceptualized marketing strategies for multiple apps including, Heal with Lara, Dance with Vincent and Flavia, Marc the Vet, and Know Football Education: MA, English Literature, ​University of Nottingham (2015) BA (Hons), English Literature, ​Delhi University (2014) ISC, ICSE, ​St. Mary’s Convent Skills and Qualification: Skilled in Content Management Systems (CMS), Excel Essentials and basic SQL Possess excellent verbal and written communication skills, with sharp listening abilities Creative, motivated, and result-oriented with strong ethical skills