Resume: STEVE CROSETTI--EXPERIENCE:
6/18 – Present
(5 yrs.)
3/16 – 6/18
3/12 –1/16
08/11 – 3/12
20 years of Business Leadership
Crosetti Company Consulting (Redding, CA)
The Fly Shop® Guide Staff (Redding, CA)
Hoodoo Lodge Alaska – Guide Staff (Anchorage, AK)
(2.9 yr.) Results Radio, Santa Rosa, CA (based in Redding, CA)
Sr. Manager Digital Solutions
Responsible for topline revenue growth of digital product sales in four markets: Redding,
Chico, Yuba City & Sacramento. Supported a team of 17 sellers and 4 revenue managers.
Focus was new customer acquisition. Built & developed sales infrastructure
(salesforce.com) for digital products sold to small local business owners. Grew Revenue
by 220% from 2016 – 2017 delivered $1M+ in 2018 (33% growth).
(3.7 yr) Versium, Inc. Redmond, WA (start-up)
Co-Founder, VP Sales & Business Development
Responsible for topline revenue growth through new customer acquisition. Built &
developed sales infrastructure (marketing automation: Pardot, CRM: salesforce).
Developed go-to-market strategy for sales effort. Managed inside-sales, sales ops, sales
mngt., acct. mngt. and sales engineers. Product focus was Big Data Services to
Enterprises (Starbucks & T-Mobile) and Channel Partners (Microsoft & TowerData).
Managed relationships with Starbucks, T-Mobile, Helix EDU, Infutor, Acxiom,
InfoGroup, SatMetrix, Cybersource/Visa. Contributed $1M in top-line’14 & ‘15.
(7 mo) BigTip, Inc. Seattle, WA (start-up)
Dir. Strategic Partnerships
Responsible for developing strategic partnerships in the Digital Promotion
Space: $160 Billion Local Ad Market. Working with "deal" platform providers
(Groupon), publishers and Nat. Merchants to help them sell more inventory.
10/10 – 07/11 (10 mo) Zuberance, Inc., San Carlos, CA (start-up)
Regional Sales Director
Sales Director responsible for SW Territory including Ca, NV, UT, CO, AZ
& NM. Marketing Services focused on Fortune 500 brands. Focus on acquisition and
retention. Contributed $650k in topline revenue.
07/06 – 10/09 (3 yr)
Fidelity National Title, Redding, CA
Associate Vice President / Director of Business Development
Contributions increased market share by 35%. Lead a team of 4 Sales
Reps responsible for revenue growth through new customer acquisition. P&L
responsibility.
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Resume: STEVE CROSETTI--06/04 – 06/06 (2 yr) Iconoculture, Inc., Minneapolis, MN (start-up sale to CEB)
Regional Vice President & Strategic Account Manager
Responsible for customer retention and growth. New customers (100% growth each
year) included the following clients: New Line, Starbucks, Microsoft, Warner Brothers,
Paramount, Disney, Gallo, K-Swiss, HP, Yahoo!
08/03 – 5/04 (1 yr)
Snapfish.com San Francisco, CA (start-up successful sale to HP)
Director of Sales
Lead a team of 2 people for ad and sponsorship sales globally. Responsible for revenue
forecasting and achievement of sales goals through direct selling to both Agencies and
clients. Delivered $25k/mo. in revenue.
10/98 – 07/03 (5 yr) InfoSpace, Inc., SF, CA (headquarter: Bellevue, WA) (start-up)
Regional Sales Director & National Advertising Manager (successful IPO).
As Nat. Ad Manager delivered $1M+ annual Rev. As Reg. Sales Director, contributed
$32M in ad revenue > 50% of Nat. Revenue Budgets. Lead a team of 6: 4 National
Advertising Managers and 2 Account Managers for West Division. Managed P&L for
West Region.
7/96 – 10/98 (2 yr) ABC Broadcasting (Disney), KGO/KSFO Radio, SF, CA
New Media Director & Senior Account Executive
Launched New Media Department for ABC properties in San Francisco. Managed P&L
and sales for KGO & KSFO Internet
web sites. Dev. Strategic Partnership w/ Yahoo! Delivered $1M (250k/qtr.) in Rev.
Launched New Media Division.
6/95-3/96 (1 yr) CBS Inc. (Infinity) KRQR Radio, SF, CA
Account Executive.
Non traditional revenue focus consistently delivered more than 30% increases year
over year.
7/94-5/95 (1 yr) Shamrock Broadcasting (Infinity), KMLE Radio, Phoenix, AZ
Account Manager.
Directly responsible for new business development. $1 million revenue contributed to
most profitable single billing month in station history of station in May 1995
1/93-7/94 (1.5 yr) Media America Corporation (Clear Channel) , KESZ Radio, Phoenix, AZ
Account Executive. Entry-level radio ad sales to local businesses. Sold
NFL ad packages for the AZ Cardinals.
EDUCATION
Salesian High School, Richmond CA 1988
Arizona State University, Tempe AZ B.A. Communication/Broadcasting, Dec. 92’
Cronkite School of Journalism Outstanding Undergraduate 1993
Former Division I scholar athlete: Baseball Team Arizona State 89-90
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Resume: STEVE CROSETTI--REFERENCES:
Chris King--Rod Schuh--Matt Martella--LinkedIn Profile: https://www.linkedin.com/in/matt-martella
Rob Tregenza--LinkedIn Profile: https://www.linkedin.com/in/rob-tregenza
Matt Elders--LinkedIn Profile: linkedin.com/in/mattelders
Dan Hanan--LinkedIn Profile: https://www.linkedin.com/in/dan-hanan
