Stephen Dunne
Freelance Copywriter
Mob: -
email:-website: http://www.dunnedirectresults.com.au/
Professional Summary & Skills
Copywriter since 1988, specialising in direct response copy. Started as a direct marketing copywriter for Reader’s Digest where I developed 120 new concepts. Now work on direct marketing as well as web content, landing pages and am Google Ads Certified in Search, Display & Video. I have a proven track record of over 30 years in creating winning copy writing in various forms and for a wide range of products and services.
1999 – present: Dunne Direct Results
Created web copy for businesses ranging from Oil Drilling to cosmetic laser surgery, catering to mortgage brokering, male life transformation to capital investment. Sites include
https://gpot.com.au/ - oil and gas drilling
https://www.intrainingsystems.com.au/ - training and certification for industrial equipment
http://www.moneywarehouse.com.au/ - mortgage brokers
http://hal.com.au/ - investment in the Internet Of Things, web copy plus ‘doodle’ videos.
Produced over 700 DM packs, with winners in global markets including the United States, Canada, Hong Kong, Japan, Germany, United Kingdom as well as Australia.
Written promotions for The Bradford Group, Yves Rocher, Atlas Editions, International Masters Publishers, Microsoft Communique, Time Life, Pacific Micromarketing and Business Review Weekly.
1996 - 1997: Freelance Copywriter
Worked as DM Reader Services Consultant for MURDOCH MAGAZINES then DM Consultant for DOUBLEDAY.
1988 – 1996: Direct Mail Copywriter / Senior Copywriter at Reader's Digest
This is where I got my first experience of direct response. Within 3 months of starting I had produced two letter openings that beat the previous 'best ever' copy by 15%. In the 8 years that followed I worked on the full range of products and originated over 120 new concepts with a record 80% win rate. Attended international copy conferences at Cascais, Portugal in 1991 and at Monkey Island, England in 1993, brainstorming new concepts and themes for their global DM copy effort.
Educational Qualification
B.A. (Professional Writing & Media) at University of Canberra
