Stephen Dunne

Copywriter since 1988, specialising in direct response copy. Started out as a direct mail copywriter at Reader’s Digest and today work on direct response copy including landing pages, web copy and Google Ads. I am a Google Ads Certified copywriter in Search, Display & Video.

I can translate your vision for your business into language that sells it by creating selling copy that engages the prospect and calls them to action. I’ll drawing on over 30 years of successful direct response copywriting to develop sales copy that engages the prospect and creates conversions. I’ve worked on over 1,000 promotion efforts, including:

• web sites, landing pages, selling emails, blogs, ‘doodle’ videos and Google Ads. These have been for products ranging from Oil and Gas Drilling to laser cosmetic surgery, mortgage brokers to male life transformation, Board of Director record keeping Portals to the Internet of Things.

• More than 1,200 winning direct marketing mailers for Lotteries, multi-tiered Contests, and various consumers products with winners in the United States, Canada, Hong Kong, Japan, Germany, United Kingdom and Australian markets. Clients include The Bradford Group, Yves Rocher, Atlas Editions, International Masters Publishers, Microsoft Communique, Time Life, Pacific Micromarketing and Business Review Weekly.

The first step I would take is to get you to talk about your business: why you started it… why it is unique… where you see it growing. This will let me see how YOU view your business and allow me to find a ‘sales voice’ that matches your vision. Then I would get you to talk about the areas where your business is strongest as the focus of the sales effort – but also look to give a push to areas you are looking to develop in your business and the places for growth. By understanding your vision in your own words I would then fashion a solid platform for strong selling copy and creative concepts that ensure engagement with prospects and their conversion. I look forward to use working together.

Education: B.A. (Professional Writing) from Canberra University.