Stephen Choi

S​TEPHEN​ C​HOI--www.linkedin.com/in/stephenschoi/ PROFESSIONAL SUMMARY Proven revenue leader looking for a team with the same passion to accelerate data-driven growth. Fluency in strategic sales, creative problem solving, P&L ownership, and inter-departmental project management in a customer centric and collaborative environment. SKILLS & TRAINING ● ● ● ● ● ● ● ● CRM implementation (SFDC, Hubspot, Zoho, custom CRM) SEM, user acquisition and performance marketing (Amazon, Google, Facebook, LinkedIn, Instagram) Omnichannel sales: eCommerce, B&M, SMBs to enterprise, marketplace, distributors and VARs Workplace culture setting through team building, management, and development Building strategic partnerships and business development Strategic planning, financial forecasting, and budgeting eCommerce platforms (Magento 2.0, Shopify, WooCommerce) Certified Scrum Master (November 2019) RELEVANT EXPERIENCE SC Squared San Francisco, CA Sales Consultant 6/2019-Present ● String.ai, SaaS company revolutionizing smart messaging, 1/2020 - Present − Created sales process to turn on revenue, automating inbound lead acquisition, eliminating lead stagnation, creating educational seminars and scripts, implementing Salesforce, resulting in continued +50% MRR MoM − Championed pivot from app centric focus to a SaaS company by offering hosted enterprise solution. ● Motic Instruments, previous employer, 9/2019 - 10/2019 − Transitioned to PM role to facilitate UAT, supply chain reorganization to add dropship capability for fulfillment, and integrated customer service platform for new ecommerce site and marketplace transactions. − Normalized all online transaction data to create custom dashboards ● Confidential Firm in Tech-Enabled Real Estate Brokerage Industry, 7/2019 − Evaluated the viability of new product offerings. ● Confidential VC, Tech-Enabled Real Estate Brokerage Industry, 6/2019 − Provided industry insight into the market direction of proptech startups. − Analyzed value of past rounds of proptech startups and estimated current value of potential rounds. MOTIC INSTRUMENTS Ltd San Francisco, CA Head, eCommerce 7/2018 - 9/2019 ● Founded the eCommerce division with an 8 figure revenue channel of online sales through direct ecommerce, online marketplace, demand generation, lead generation, and regional expansion. ● Worked with finance, legal, product and technical sales teams to define and refine partner programs for existing hardware/software distribution, including Edmunds Scientific, Thermo Fisher, IDEXX and VWR. ● Spearheaded partnership with Amazon Business (Education) to provide high-end optics to university clients by customizing product line, pricing, collateral, delivery, and post sales service to negotiated SLA. ● Expanded headcount of eCommerce and Digital Pathology departments from 1 to 37 employees (8 direct reports) across 6 regions (US, EU, UK, CN, JP, CA). ● Established company-wide SOP for product, sales, pricing, supply chain, hiring, brand management, and marketing for a more customer centric collaborative environment. ● Revamped global website backbone (Magento 2.0), standardized ERP systems (SAP) across regions, updated pricing strategy from cost based to value based. \ FLYHOMES, INC. San Francisco, CA General Manager ​ 5/2017 - 6/2018 ● Owned P&L, sustaining profitability while driving exponential growth throughout my tenure. ● Hired and trained Sales, Marketing, Business Development and Ops team increasing from 9 to 40 employees. ● Exceeded both 6 and 12 month targets to secure Seed Round (led by Mark Vadon) and Series A (led by a16z) investments. ● Streamlined sales and operations processes driving: − Client acquisition to contract ratification from 6 to 1.5 months, − Contract to close from 35 days down (industry standard) to 15 days on average, − Offers to contract down from 9.5 (industry average) to 1.4 on average. ● Drove new partnerships and negotiations with Goldman Sachs, Wells Fargo, Better Mortgage, and Bank of the West to create fintech solutions such as Cash Offers and Guaranteed Offers. HENGE DOCKS San Francisco, CA Vice President, Sales and Business Development ​12/2015 - 4/2017 ● Negotiated and closed contracts for sales, marketing, and operations with: − Ingram Micro: 7 figure ARR (largest IT wholesaler), − CDW, SHI, and Insight: 6 figure MRR (largest IT VARs), − Apple ABSP program (Authorized Business Solutions Provider). ● Directed Product and Engineering teams to create market viable and CM positive products embodying the design vision of the company (i.e.: tethered docks - Stone and Stone Pro). ● Created pricing strategy for all sales channels (ecommerce, distributor, reseller, brick and mortar, and online marketplace), products, regions (US, EU, AUS) & services including price tiers, discounting, warranty and bundling of products. ● Led interdepartmental project to drive direct B2B sales via account based marketing efforts and customized landing pages in order to close $500K+ contracts with enterprise clients (Ecolab, Amazon, Toyota, etc). WEDDING SPOT San Francisco, CA Manager, Enterprise Sales ​ 3/2015 - 11/2015 ● Led both business development (12 employees) and enterprise sales (6 employees) teams to: − Monthly Recurring Revenue +300% − Average Contract Value +250% − Client on-boarding +333% ● Personally accounted for 60% of all revenue, laying the blueprint for success via recorded calls, scripts, CRM integration and implementation, and roleplay exercises. YELP, INC San Francisco, CA Account Executive, SMB ​10/2014 - 3/2015 ● Led team as top sales executive, trainer and mentor to #1 revenue generating team company-wide by percentage of quota. ● High volume SMB sales with excellent performance (Transactions: 184% above floor, Call to Set Rate: 235% above floor, Pitches per Month: 180% above floor). COMCAST BUSINESS Horsham, PA Senior Business Sales Representative ​ 11/2012 - 7/2014 ● Negotiated end-to-end multi-line business contracts with SMB executives as top 10 nationwide BSR. ● Led construction, installation, scheduling, and sales support teams to fulfill client orders and to manage customer success. EDUCATION TEMPLE UNIVERSITY Fox School of Business Bachelors of Business Administration (with Honors), Marketing Transfer credits in from University of Pennsylvania Philadelphia, PA 2008 - 2010 UNIVERSITY OF PENNSYLVANIA School of Arts and Science Biochemistry (transfer credits out) Philadelphia, PA 2001 - 2005