R. SRINATH IYER
SUMMARY
A student of New Integrated Media, with an exposure to International and domestic Print, Web, Mobile,
Broadcast & On-ground media platforms, crucial in a convergent world. A resourceful creative &
marketing professional, with over 24 years of experience in strategic marketing, sales and business
management experience – predominantly within (but not limited to) the digital media.
Over the years, I have gained a rich experience of the nitty-gritties of the ever growing digital world and
feel that content is the king and format agnostic. Been a part of the core teams in leadership positions in
various companies, like Sun TV, STAR India Pvt Ltd, Times Internet Ltd, NDTV Media Ltd, Indiainfo.com,
India.com, and Tribal DDB, managing their business strategies, marketing, brand management, profit
centers along with the functional responsibility of managing digital content, Integrations between
traditional & digital content, product management, eCommerce, Social Media, sales & business
development for their digital businesses across web and mobile.
Post my stint in Star India Pvt. Ltd, I decided to test out my entrepreneurial skills to unlearn to learn.
DOMAIN EXPERTISE
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Integrated / Media Marketing – Digital (online & Mobile), Print, & Broadcast
Brand & Product management, concept implementation, UI & UX
Strategic Planning & Tactical Implementation
Content (Regional, Entertainment, Classifieds, News) & E-Commerce management
Consumer insights & research
Customer Relationship Management and New customer acquisition
Sales Strategy
Advertising, Public Relations and Promotion Management
Event Management
Alliances, Contract & Vendor Management
Media Strategy & planning
Analytics / Metrics & Reporting
A Team Player & A Team Leader
Executive Communications & Effective Presentation Skills
EXPERIENCE
March 2016 till Vice President – Digital Marketing, Sun TV Network Ltd
date
Sun TV Network Limited is a part of Sun Group and is Asia's largest TV network,
which owns a variety of television channel, print publications and radio stations in
multiple languages.
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Currently heading and building the Digital business for Sun TV & leading the marketing
team comprising 38 professionals. Launched Sun NXT, the digital platform of the Sun
Network group. Responsible to lead, develop and execute marketing initiatives designed
to highlight the creativity, thought-leadership, talent and innovations of Sun TV Channels
and its portfolio of brands for key audiences Facilitating brand strategy and positioning
initiatives of the brands as requested. Track the pulse of Sun TV’s brand portfolio across
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social media and other digital platforms and generate meaningful insight about where we
are resonating with fans, where we face challenges, and where there are opportunities.
Leading cross-functional teams to deliver against strategic objectives. Collaborate across
the entire company – with the business units and brands including important functional
constituents such as ad sales, distribution, research, communications and human
resources.
Sept 2014 till Mar Integrated Digital Marketing Consultant
2016
Provided digital and strategic marketing consultation for various clients and
enabling them to get a foothold within the digital world. Assisting them with their
brand / product, website and mobile application, design, content, e-commerce and
digital marketing (SEO, SEM, Social Media, Email Marketing, Revenue etc.).
Consulted for Inuxu Digital Media Technologies, a company into audience mapping
and innovative advertising, as their Sales & Marketing Strategy consultant.
Also, consulted as, National Sales & Marketing Head, for Simpli5D Technology,
handling the revenue functions including the sales strategy and promotions,
Simpli5D Technology is a company pioneering in digital ad fraud and brand
engagements with real humans within the digital space – online & mobile
June 2008 till Sept Assistant Vice President - Digital, Star India Pvt. Ltd, New Delhi
2014
The company operating as a subsidiary of Twenty-First Century Fox, Inc., runs 35 TV
channels in seven languages in every region of India.
As a part of the core team, have helped set the strategy and execution of STAR
India’s online initiatives. Conceptualized, designed, developed & deployed the
various digital properties of Star TV India, including www.starplayer.in; now
www.hotstar.in.
Key responsibilities include developing the business at the national and
international level through articulation of strategic value propositions for
differential customer segments, market planning, brand & product development,
revenue generation, consumer acquisition, communication & media planning,
owning the brand & customer experience, consumer touch point management,
market research and process mapping.
As a part of the Channel V Events team, was involved in the development and
execution of Indiafest - a Pan India College fest, for 3 years (now known as Vfest),
both on ground and digital - web & mobile
Jan 2006 till May Manager – North & East, NDTV Media Ltd, New Delhi
2008
A subsidiary of New Delhi Television Ltd., the company is India’s best-known & most
respected media marketing & consulting company (now known as AIDEM)
As a part of the startup team in NDTV Media’s digital division, handled the sales for
the MSN Network & NDTV.com. Also helped in putting together standard operating
procedures, to ease the operations between MSN & NDTV Media. Responsible for
the growth of the advertiser base and increase in advertising monies share, for MSN
in India and garnered revenue of over 2 million USD in the first year of operations
from the Northern market alone.
Also headed the Northern region for the Business channel – NDTV Profit.
June 2005 to Jan Deputy Chief Manager, The Indian Express (Mumbai) Ltd, Pune
2006
The company publishes daily and weekly newspapers in India. It offers magazines
and trade publications, as well as news online.
Apart from heading the Space Marketing department in the Pune branch, key
responsibilities also included the marketing of The Indian Express & Loksatta, Pune
editions to increase readership through various ATL & BTL activities, pre & post
production management and people management internally and externally.
Oversaw and drove the growth of the classifieds pages in terms of value and
volume through innovative ad units and consumer engagement
Sep 2004 to May Business Manager, Tribal DDB India, Chennai
2005
A division of Mudra and a part of the Tribal DDB network, which helps established
brands, leverages the digital medium to its full potential.
A part of the core team which launched Tribal DDB in India. Heading the complete
agency business of the Chennai branch, including P&L and establishing a team of
over 10 to service the client Citibank. Responsibilities included analyzing and
recommending digital strategies across various online platforms for all clients of
Mudra Chennai. Won the CitiFinancial creative account.
Feb 2001 to Aug Sr. Manager Marketing, Indiainfo.com, Bangalore
2004
An integrated Internet company engaged in providing content, community and
commerce to Indian consumers and businesses. (now a part of Dainik Bhaskar)
One of the first portals to be written off at the start of the dotcom burst. A part of
the core team selected by the management of indiainfo.com to turn around the
portal. The core objectives of the team was to device and implement a strategy that
would broad base the revenue inflow, insulate the portal from industry specific
recessions and lead to profitability and growth. The above objectives were
achieved over a two-and-a-half year period, resulting in indiainfo.com becoming
cash flow positive and one of the few major portals that survived the dotcom burst.
Part of the team that coordinated the Bangalore IT.com Rural IT Quiz and other
quiz shows hosted by Quizbrain.com
Sep 2000 to Jan Regional Manager (South), India.com, Bangalore
2001
A subsidiary of the US based Mail.com, providing content, e-commerce and mail
solutions (now a part of the Zee Network)
As a Regional Manager, was responsible for the Sothern division’s P & L and was
part of the core team that established India.com, in India. Involved in defining the
overall Brand promise, its manifestation in clear product and service specs, the
personality, its expectations and appeal. Other responsibilities included developing
and implementing marketing and promotional strategies for the Southern region
and garner advertising sales revenues through new Market identification and
development.
May 2000 to Sep Assistant Manager, Indiainfo.com Ad Network, Bangalore
2000
The first advertising network started in India engaged in Brand management in
niche content areas.
A part of the core team and was involved in formulating strategies to promote
network sites, including sites on finance, health, travel, etc. and coordinate with
teams from Network Development, Client Acquisition, Campaign and Research
departments. Apart from the above was also overseeing the ad revenue generation
for the Southern Markets.
Mar 1994 to April Senior Officer, Bennet Coleman & Co, Times Internet Ltd, Bangalore
2000
The Internet venture of India’s largest media house – Bennet Coleman, which
includes www.indiatimes.com and over 14 other websites.
Part of the core team which initiated the launch of the Times of India digital properties
including Economictimes.com, Timesofindia.com, Indiatimes.com etc.
Marketing and management of these digital properties within Bangalore.
Content management and promotional programs.
Officer, Bennet Coleman & Co, International Media Representation, Bangalore
A division of Bennet Coleman which represents select mainline and business
publications worldwide.
Orchestrated the growth of the division (over a 120% in terms of revenues), singlehandedly. Key responsibilities included to garner advertising revenues for
International publications like Wall Street Journal, Guardian, etc and their web
editions.
Prepared a state report on Karnataka and initiated a revenue lead column on Heart
Care in India Abroad and The Sunday Times (Sri Lanka)
Executive, Bennet Coleman & Co, The Times of India & The Economic Times,
Bangalore
The two flagship newspaper brands of Bennet Coleman
Revenue generation for the financial advertising spends in The Times of India
Group of publications
Part of the core strategy team that launched the Bangalore Times and re-launched The
Times of India Bangalore.
Part of the team that coordinated The Cannes Advertising Festival, The Filmfare Awards –
South & The Femina Miss India Show and The Brand Equity Quiz
July 1994 to Feb Executive, The Indian Hotels Company Limited (IHCL), Bangalore
1995
One of Asia's largest and finest hotel chains – The Taj Group.
Overall responsibility of the Front Office
EDUCATION
2014
Certificate Program in Creating Impactful Brands, Manipal Academy for Certified
Professionals, Manipal Global Education Pvt. Ltd.
2000
PG Diploma in Marketing Management, Awarded First Class, Mount Carmel Institute of
Management, Bangalore University
1994
Bachelor in Hotel Management, Awarded First Class, S Nijalingappa College, Bangalore
University
