Srinath Iyer

A student of Marketing and Media, with over 24 years of exposure to international and domestic Print, Web, Mobile, Social Media, Broadcast & On-ground media platforms, crucial in a convergent world.

A resourceful marketing professional, with experience in strategic marketing, sales and business management– predominantly within (but not limited to) the digital media.

Over the years, working in multi cultural teams in leadership positions, I have learned that there is no “one-size-fits-all” go to market strategy. One needs to take a creative approach and think laterally, even radically for solutions. In today’s world, tying in technology and platforms for brands helps deliver a rich consumer experience.

My recent challenge has been to design, develop, deploy and market India's first multi-lingual video content platform targeted to South India and the South Indian diaspora across the globe – Sun NXT. We needed to reach consumers across 5 different South Indian states, with different cultures and traditions, with an objective of creating a brand and triggering usage of Sun Network’s new SVOD platform, http://sunnxt.com/.

We launched Sun NXT successfully on 12 June 2017.

Sun NXT SVOD platform is deep and wide with not just Android and iOS apps, but is also available on Smart TVs, Roku, Amazon Fire, Android TV, Apple TV, and very soon on smart STBs of DTH providers and the Windows platform.

With my strong understanding of consumer behaviour, my team and I implemented effective marketing & advertising strategies deploying print, digital, social media to achieve brand awareness and trial objectives across these diverse market segments, for the various programs of the different Sun TV Network channels and Sun NXT and other sister concerns like, SRH, Sun Pictures.

2 years of entrepreneurial experience, prior to joining Sun TV Network Ltd, helped me unlearn to learn and get a fresher perspective of the ever changing audiences.

I have also been a part of the digital media teams in STAR India Pvt Ltd, Times Internet Ltd, NDTV Media Ltd, Indiainfo.com, India.com, and Tribal DDB, where I have lead business functions like strategy, marketing, brand & product management, profit centres, digital content, e-commerce, sales & business development for their digital businesses. Helped launch award winning digital properties like http://www.indiatimes.com/, http://www.economictimes.com/, Indiainfo.com (now known as http://www.oneindia.com/), http://www.india.com/ among others.